Tag Archives: Marketing Tools-Digital

Copyright Trolls and Infringement: Tips for Tech Transfer Professionals

OnlineParalegalDegreesInfographicLydia Bailey of Online Paralegal Degree Center recently sent me an infographic to share with our blog readers. It was called “What Every Website Owner Should Know about Copyright Trolls.” It was definitely worth sharing, plus it reminded me of something that happened with a client. The infographic begins with a brief overview of what copyright is and how you can (and can’t) use someone else’s copyrighted works. Then it goes on to explain what copyright trolls do, how they do it, and how to fight them. In addition to the valuable information it provides, this infographic also touches on a pet peeve of mine — not so much the trolls, but those who infringe on copyrighted works. Continue reading

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Make Your Taxonomy Less Taxing: Keywords for Tech Transfer Listings

When you’re preparing online technology listings for posting on your technology transfer office (TTO) Web site or a service such as the AUTM® Global Technology Portal or Flintbox® or any of the dozen or so others, effective keywords are… well, key to your success. An effective taxonomy will improve the accessibility of your listings in every place they are posted. Here are our recommended do’s and don’ts for including keywords in technology entries. Continue reading

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Advice for DoD (and Other Federal) Tech Transfer Professionals

Last week I returned to the annual workshop of the Technology Transfer Integrated Planning Team of the Department of Defense (DoD) to give two presentations that I think our readers will find of interest. One session focused on the Global Technology Portal (GTP) launched earlier this year by AUTM®, while in the other I discussed using social media to enhance tech transfer. Yes, we’ve blogged quite a bit about AUTM’s GTP and Fuentek’s social media advice in the past, but stick with me because the info and insights I’m sharing today definitely caught the attention of the DoD tech transfer professionals. Continue reading

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Getting the Most Out of Social Media for Tech Transfer: White Paper, FLC Panel

Technology transfer offices (TTOs) have much to gain from incorporating social media into their communications toolbox. With adequate planning and preparation, a TTO’s foray into the social media world can be a successful experience, yielding great exposure and benefits. We at Fuentek have blogged often about how social media’s tremendous reach can deliver real value to TTOs. And as of today, we have yet another resource for tech transfer professionals. We’ve released our white paper entitled, “Leveraging Social Media for Technology Transfer Marketing.” Continue reading

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Tips for Using Videos to Save Time, Money in Tech Transfer Marketing

Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and demonstrate the capabilities … Continue reading

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Marketing Your Technologies Online

Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight. Continue reading

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Get the Know-How on Using Inventor Podcasts to Market Technologies

When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies. Continue reading

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What Makes for a Good Blog Post for Technology Marketing?

As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
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Best Practices for Intellectual Property Listing Sites

At least a dozen intellectual property (IP) listing Web sites exist today. Effective placement of your IP on these Web sites can yield low-cost leads for your technology commercialization program. Nonprofits can especially benefit from these sites, as participation is … Continue reading

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Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing

Leveraging online tools such as Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts. These online tools allow you to effectively reach a large number of prospects … Continue reading

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