Tag Archives: Marketing Tools-Key Insights

Creating Effective Collateral for Tech Transfer Marketing

Listen UpMarketing technologies has never been easy. And grabbing the attention of busy decision makers is more challenging than ever. So, today I’m going to share Fuentek’s top tips for developing compelling and appealing content when marketing innovations. Based on our years of experience successfully marketing our clients’ technologies, this advice helps ensure your target Audience hears your Message — regardless of the Mechanism you use — so you can achieve your Outcome. Continue reading

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Be Ready to Engage Prospects: Advice and a Tech Transfer Webcast

Like the Boy Scout mantra, there is no substitute for being prepared. Before you reach out to marketing prospects – or even place information about a technology on your Web site – be sure you have the resources to respond quickly. (Hint: If you’re going to be traveling, don’t begin a big email push just before you depart.) If someone makes an effort to inquire about a technology, the best time to hook that prospect is… Continue reading

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Tactical Tools for Marketing Strategies: A Tech Transfer Webcast

The mechanisms that technology transfer offices (TTOs) use to market technologies should vary depending on the technology and licensing prospects, as well as the time and resources you have allotted to the effort. Nowadays, a wealth of marketing tools is available. Fuentek typically recommends mixing and matching a combination of mechanisms to reach a target audience and market technologies successfully. For starters,… Continue reading

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Choosing the Right Marketing Mechanisms

There is so much preparation that goes into technology transfer marketing, and one of the most important steps is choosing the right mechanisms for the message you’ve crafted for your technology. Fuentek typically chooses among a range of mechanisms, depending on our client’s technology, the target prospects, and the expected return on investment (the O in AMMO). In our new webcast, we lay out some tips and guidance about choosing mechanisms for your technology marketing efforts. Continue reading

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“The Best Thing Since Sliced Bread!” How to Describe Your Technology

Updated May 27, 2011 To be successful in licensing your intellectual property, you have to be able to describe it well. A new paper gives some useful advice on how to write an effective technology description, which is a key … Continue reading

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Practical Advice for Tech Transfer Web Sites

One of the first posts we had on our blog talked about best practices for a technology commercialization Web site. I am proud to announce the release of a new paper on how to build an effective Web site for … Continue reading

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