Tag Archives: Marketing Tools-Other Insights

Elaborating on My Fav Tweets from Tech Transfer Marketing Webinar

Effective Technology Marketing webinarMy colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn’t much, so today I’m going to elaborate on a few of my favorite tweets from the webinar.

Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing.

I think these seven questions are… Continue reading

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Communicating the Value of Tech Transfer: An Example from NASA

NASA FlyerAlthough we’ve been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there’s another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea. Continue reading

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Worth Reading: Advice and Ideas for Tech Transfer Marketing

It’s time for another installment of articles, blogs, videos, and the like that have caught the attention of the folks here at Fuentek. This month features several items related to marketing, several of which we saw on the weekly IP Marketing eNews (a great free resource, as is its Wednesday counterpart: Tech Transfer eNews). Continue reading

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Tips for Creating Effective Yearly Reports for Tech Transfer Programs

We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading

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Tips and Tricks for Creating High-Quality Software Demonstrations

Commercializing software presents a number of unique challenges. Creating a high-quality, self-running demonstration can alleviate some of the skepticism typical of the software industry, help increase the quality of your technology commercialization leads and save hours of effort in presenting … Continue reading

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The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services

This white paper provides guidance for federal agencies considering various venues for “passively” marketing their technologies. Continue reading

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