Tag Archives: Publications

The How-To of Tech Transfer Metrics: Gathering, Analyzing, Communicating

Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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Use Your AMMO for Tech Transfer Marketing: Kicking Off the “Marketing Mondays” Series

fuentek_ammo_horizontal_basicOne of the top topics at any tech transfer industry meeting is technology marketing. Just a few weeks ago, one of the most popular sessions at the AUTM™ Eastern Region Meeting was on the topic of “guerrilla marketing.” We have blogged a lot about marketing strategies and various marketing tools over the years. And as the tech transfer profession has evolved, we have developed new insights that we would like to share. So we’ve decided to get our readers caught up by offering a systematic treatment of the topic in our new series: Marketing Mondays. We will discuss developing effective collateral, strategically reaching out to prospects, and converting the qualified leads into licensees. Of course, any discussion of technology marketing has to begin with the AMMO, which Fuentek developed years ago and has been applying successfully for our clients ever since. Continue reading

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Two Tech Transfer Infographics: Use Them to Explain This Complex Process

Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators. … Continue reading

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Cultivate Your IP: An Infographic for Effective Tech Transfer Operations

Link to our "Cultivate Your IP" infographicFuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations. Thinking of the technologies in the IP portfolio as plants, we created the Cultivate Your IP infographic to illustrate TTO best practices for (1) channeling your efforts/resources into the seedlings that are poised to thrive and (2) providing the timely care that allows them to flourish and achieve commercialization success. Continue reading

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Infographic: The Road to Technology Transfer

Fuentek-TTO-process-thumnail-300pxAt one time or another, most technology transfer offices (TTOs) — particularly at universities, government labs, and other non-corporate entities — are asked why discoveries aren’t getting into the marketplace faster. Or more frequently. Or both. Whether this question comes from innovators, administrators, or legislators, TTOs say they struggle to answer it clearly and succinctly. Explaining the complexities of technology transfer is not easy, yet it is easy to sound defensive. Over time, we at Fuentek heard from so many tech transfer professionals about this being a challenge that we decided to do something to help them with this explanation. Since a picture is worth a thousand words, we developed an infographic that lays out a representative path from innovation to product launch. Entitled “The Road to Technology Transfer,” the infographic moves from… Continue reading

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Advice for Heightening Inventors’ IP Awareness

Collage of intellectual property terminologyNot too long ago, a Forbes post from UCLA’s John Villasenor entitled “Intellectual Property Awareness at Universities: Why Ignorance Is Not Bliss” caught my eye. It discussed the importance of teaching the next generation of engineers, scientists, and innovators “what IP is and why it matters.” Having conducted an informal survey of engineering grad students, Villasensor discovered that their understanding of IP was woefully lacking. He rightfully raised the question:… Continue reading

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Tips for Creating Effective Yearly Reports for Tech Transfer Programs

We’ve blogged a bit at Fuentek about our client’s award-winning technologies. But it’s pretty exciting when our own work receives an award. Later today Fuentek will be receiving an award from the Carolina Chapter of the Society for Technical Communications … Continue reading

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