Tag Archives: How to Use Social Media Tools

When Marketing Techs on LinkedIn, Find the Right Group

LinkedInWe recently received a question through our Contact Us page from a tech transfer professional in Scandinavia looking to make LinkedIn an active part of his TTO’s activities. The inquiry concerned whether TTOs are posting technologies on LinkedIn, not merely pointing to the TTO’s own website. I figured my answer might be useful to our blog readers, so I’m sharing it here today. Continue reading

Posted in Marketing Intellectual Property | Tagged | 3 Comments

Best Practices for Tweeting

Tweet key on computer keyboardNow that it’s been little over a year since I took over the Fuentek Twitter® account, I have some advice to share. My previous post covered the basics of tweeting: @-replies vs. mentions, using a scheduler tool to spread your tweets across the day, hashtags, retweeting, and how to get started. Today’s post offers my thoughts about how to tweet effectively. Continue reading

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Get the Know-How on Using Inventor Podcasts to Market Technologies

When giving prospects expert information about a technology available for licensing, there’s nothing like getting the facts straight from the horse’s mouth. Or, in our case, the inventor’s mouth! For some of Fuentek’s efforts to secure licensees or partners for client technologies, the inventor has played a key role. Inventors add a perspective that few others can bring to the table, and they can lend extremely important credibility to your marketing message. One great way to use inventors effectively in technology marketing is to have them record podcasts about their technologies. Continue reading

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What Makes for a Good Blog Post for Technology Marketing?

As regular readers of the Fuentek blog know, we believe that social media is an efficient and effective tool to boost your technology transfer office’s (TTO’s) online presence, driving more licensing prospects to your Web site and feeding the pipeline that helps you secure more deals. Perhaps the most powerful way to drive traffic to your TTO’s Web site is to blog about the technologies you have available for licensing.
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Musings on Social Media Metrics (and Webinar Winners!)

If you’ve been reading our blog for a while, you know that social media for technology transfer is really on my mind these days, especially given last month’s webinar with Technology Transfer Tactics and our April 7th webinar: How I … Continue reading

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“140 Characters Is Plenty!” Says Fuentek’s Chief Tweeter

Having majored in creative writing with a focus in poetry, I think limitations help us communicate more clearly. So taking over Fuentek’s Twitter account seemed like a natural fit for me. Note: For those of you who don’t know, Fuentek … Continue reading

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Facebook versus LinkedIn: Which Is Better for Your Business?

I recently had an opportunity to speak to the Raleigh, NC chapter of the Women Presidents’ Organization about social media and how to leverage it for business. This astute group of women included owners of businesses ranging from environmental services … Continue reading

Posted in Marketing Intellectual Property, Technology Transfer Offices | Tagged | 1 Comment

It’s Not Just for Job Searches: Using LinkedIn for Technology Transfer Marketing

LinkedIn is a great tool for finding a job, but it’s also valuable for intellectual property (IP) marketing, generating potential licensing leads. Here’s how I get the most out of LinkedIn for technology transfer marketing. When I am looking for … Continue reading

Posted in Marketing Intellectual Property, Virtual Teams | Tagged | 1 Comment

Blogs and Microblogging Can Be Valuable Tools

Blog Series Blogs and Microblogging Can Be Valuable Tools This collection of blog posts provides an overview of these two tools that can deliver real value to a technology transfer office. Download PDF.

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