Tag Archives: Social Media-Other Insights

Copyright Trolls and Infringement: Tips for Tech Transfer Professionals

OnlineParalegalDegreesInfographicLydia Bailey of Online Paralegal Degree Center recently sent me an infographic to share with our blog readers. It was called “What Every Website Owner Should Know about Copyright Trolls.” It was definitely worth sharing, plus it reminded me of something that happened with a client. The infographic begins with a brief overview of what copyright is and how you can (and can’t) use someone else’s copyrighted works. Then it goes on to explain what copyright trolls do, how they do it, and how to fight them. In addition to the valuable information it provides, this infographic also touches on a pet peeve of mine — not so much the trolls, but those who infringe on copyrighted works. Continue reading

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Insights from Social Media Panel

Last week I had the great opportunity to participate in a social media panel at the 2013 meeting of the Association of University Technology Managers®. My fellow panelists and I were thrilled to have a large audience with very engaged participants. I’d like to share a few of the themes that I found to resonate most strongly with our audience, based on both their questions and their facial expressions! Continue reading

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Elaborating on My Fav Tweets from Tech Transfer Marketing Webinar

Effective Technology Marketing webinarMy colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn’t much, so today I’m going to elaborate on a few of my favorite tweets from the webinar.

Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing.

I think these seven questions are… Continue reading

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Getting Specific with Social Media: Sites for Life Sciences

Fuentek has done a lot of talking and blogging lately about how to make social media work for your technology transfer office (TTO). Most of the major social media sites (Twitter®, LinkedIn®, Facebook®) are likely on your regular hit list, … Continue reading

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Social Media in the 2010s: What Web Sites Were in the 1990s

Imagine you were asked to take your tech transfer office’s Web site offline today. That would be crazy, right? I believe that in less than 5 years, you will feel the same way about your office’s social media presence. The … Continue reading

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Live from FLC 2011: Social Media Session Facilitates Great Discussion

I’m very excited to be blogging from Nashville, TN where Laura Schoppe and I are attending the 2011 national meeting of the Federal Laboratory Consortium for Technology Transfer (FLC). Yesterday we led a half-day preconference training session covering strategies for … Continue reading

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This Just In: The Full Results Of Our Social Media Survey!

Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign … Continue reading

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Webinars Go Social: Marketing Your TTO in All the Right Places

Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my … Continue reading

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TTO Use of Social Media: A Sneak-Preview of Our Survey Results

If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken … Continue reading

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