Tag Archives: Stakeholder-Management Buy-in

The How-To of Tech Transfer Metrics: Gathering, Analyzing, Communicating

Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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Time to Strategically Manage the IP Portfolio for Tech Transfer

In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio. Continue reading

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Found in Translation: Insights on Gap Funding for Tech Transfer

Photo courtesy of Jason Powell of the University of Vermont • Used with permissionWant to pack a room? Talk about gap funding at the Eastern Region Meeting (ERM) of the Association of University Technology Managers (AUTM®). Recently I had the pleasure of moderating the “Found in Translation: Making the Most of Gap Funding” session at AUTM-ERM with four panelists: Richard Chylla of Michigan State University, Corine Farewell of the University of Vermont (UVM), Marc Sedam of the University of New Hampshire, and Todd Sherer of Emory University. In sharing their experience and insights, these panelists represented a diversity of perspectives… Continue reading

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Two Tech Transfer Infographics: Use Them to Explain This Complex Process

Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators. … Continue reading

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Putting Market Data to Work for Tech Transfer: Stories from the Field

BoyWithBinoculars_iStock_000058151110Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data. Continue reading

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Using the IP Management Database to Answer Metrics FAQs

FAQ-crossword_iStock_000017784335_lowrezMost technology transfer offices (TTOs) want to — or have to — respond to frequently asked questions (FAQs) about the technology portfolio. Whether they are routine or ad hoc, these FAQs often come from key stakeholders and focus on TTO performance. As the F in FAQ suggests, these questions are asked frequently. Yet if a TTO frequently is scrambling to answer and struggles to generate the needed reports, then this indicates something is amiss. Continue reading

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5 Keys to Tech Transfer “Reboot” Success

red-reboot_iStock_000050491100_lowrezI’ve blogged before about technology transfer offices (TTOs) that are entering a new phase of life. Today I’d like to share Fuentek’s recommendations for the top of your To-Do List for rebooting a TTO. These are based both on what we’ve done for our clients and on my personal experience in the trenches at the Office of Technology Commercialization (OTC) at the University of Texas at Dallas. Continue reading

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Infographic: The Road to Technology Transfer

Fuentek-TTO-process-thumnail-300pxAt one time or another, most technology transfer offices (TTOs) — particularly at universities, government labs, and other non-corporate entities — are asked why discoveries aren’t getting into the marketplace faster. Or more frequently. Or both. Whether this question comes from innovators, administrators, or legislators, TTOs say they struggle to answer it clearly and succinctly. Explaining the complexities of technology transfer is not easy, yet it is easy to sound defensive. Over time, we at Fuentek heard from so many tech transfer professionals about this being a challenge that we decided to do something to help them with this explanation. Since a picture is worth a thousand words, we developed an infographic that lays out a representative path from innovation to product launch. Entitled “The Road to Technology Transfer,” the infographic moves from… Continue reading

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Survey Results from (Re)New Technology Transfer Offices (TTOs)

Questionnaire conceptAs I discussed in early December, I’ve been curious about the experiences of those starting (or restarting) their TTO. So we created a short survey and invited the tech transfer community to use it to share their experiences. Two dozen folks responded — not bad considering it is a niche question– and today I’m sharing these responses along with some of my insights and experiences. Continue reading

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The Marketing and Licensing Pipeline: Metrics for New/Like-New TTOs

ExchangingBizCards_iStock_000012401409_smallToday brings us to my final Metrics Monday post on metrics for new — or newly reorganized — technology transfer offices (TTOs). Today’s focus is on how you are doing on those all-important final steps to commercialization: marketing and licensing. The TTO at virtually any university, non-profit, or government R&D lab is striving to maximize the benefits of the institution’s research to the public. This overarching, long-term goal is coupled with maximizing the “return” to the institution and perhaps the larger community. Of course, the metrics used to calculate that return can… Continue reading

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