Two weeks ago we launched a poll asking tech transfer offices (TTOs) what tends to be the primary reason for technology marketing efforts not ending in a deal. The early results are starting to show a trend. (You can still take the poll, BTW.) As you can see in the pie chart, few respondents said the problem tended to be caused by internal issues, such as a lack of resources or a time-consuming process. Instead, the majority (77%) attribute it to a lack of market interest or to technology issues. Continue reading →