Tag Archives: Using Success Stories

The How-To of Tech Transfer Metrics: Gathering, Analyzing, Communicating

Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics. Continue reading

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3 Metrics to Improve the Economy Your Tech Transfer Office Should Be Tracking

Welcome to the latest post in our “Metrics Monday” series. Today, I’m going to talk about some important metrics that most TTOs don’t track… but should. Why these metrics? Because these three metrics indicate whether your TTO is on the right path to achieving higher targets for your university’s government funding and industry sponsored research agreements (SRAs). And these targets will have a much bigger impact on the local economy than most startups will because they lead to hiring more staff that are high-salary jobs. Continue reading

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Advice for Heightening Inventors’ IP Awareness

Collage of intellectual property terminologyNot too long ago, a Forbes post from UCLA’s John Villasenor entitled “Intellectual Property Awareness at Universities: Why Ignorance Is Not Bliss” caught my eye. It discussed the importance of teaching the next generation of engineers, scientists, and innovators “what IP is and why it matters.” Having conducted an informal survey of engineering grad students, Villasensor discovered that their understanding of IP was woefully lacking. He rightfully raised the question:… Continue reading

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Tactical Tools for Marketing Strategies: A Tech Transfer Webcast

The mechanisms that technology transfer offices (TTOs) use to market technologies should vary depending on the technology and licensing prospects, as well as the time and resources you have allotted to the effort. Nowadays, a wealth of marketing tools is available. Fuentek typically recommends mixing and matching a combination of mechanisms to reach a target audience and market technologies successfully. For starters,… Continue reading

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Communicating the Value of Tech Transfer: An Example from NASA

NASA FlyerAlthough we’ve been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there’s another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea. Continue reading

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NASA Showcases Innovation Impacts at Technology Day on the Hill

I had the good fortune yesterday to attend NASA’s Technology Day on Capitol Hill. NASA sponsors this event each year to demonstrate how investments in space and aeronautics technology help enable agency goals and at the same time create or improve products and services that benefit life here on Earth. This year’s event, “NASA Technology: Imagine. Innovate, Explore,” featured seven technologies developed in collaboration with NASA, including systems used to assess patient health, monitor water quality, and evaluate disaster risk. Continue reading

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Use Success Stories to Avoid Collateral Damage in the Patent Wars

shattering lightbulbPatents have been getting some pretty bad press lately. Between stories about patent trolls in The Economist and on NPR’s This American Life and the patent wars raging between Apple, Google, Microsoft, HTC, Samsung, etc., tech transfer professionals are probably finding their cocktail party conversations getting a bit more interesting… and not in a good way. As the public hears more, some question why we have patents at all. They think that if patents are causing this much trouble, they must be bad. This misconception is a problem that technology transfer offices (TTOs) can and should proactively work to overcome. Continue reading

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Metrics to Measure Your Technology Licensing Success: The M in PRISM

Editor’s note: This is the last in a six-post series on how Fuentek views technology licensing through a new PRISM. Metrics are one of the most challenging aspects of licensing that any technology transfer office (TTO) faces when pursuing commercialization … Continue reading

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The Ins and Outs of Information Management in Technology Licensing: The I in PRISM

Editor’s note: This is the fourth in a six-post series on how Fuentek views technology licensing through a new PRISM. Success in pursuing proactive intellectual property (IP) management and technology commercialization depends upon having a solid institutional memory. And yet, … Continue reading

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