Tag Archives: Web Sites-Key Insights

Make Your Taxonomy Less Taxing: Keywords for Tech Transfer Listings

When you’re preparing online technology listings for posting on your technology transfer office (TTO) Web site or a service such as the AUTM® Global Technology Portal or Flintbox® or any of the dozen or so others, effective keywords are… well, key to your success. An effective taxonomy will improve the accessibility of your listings in every place they are posted. Here are our recommended do’s and don’ts for including keywords in technology entries. Continue reading

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In Defense of Passive Marketing in Tech Transfer: Technology Listings

Earlier this month, I was invited to a university tech transfer office (TTO) to discuss ways to get the word out about licensing opportunities. The invitation also was driven by recent changes in the tech transfer industry — specifically, the AUTM® Global Technology Portal (GTP), which allows free posting of tech listings by AUTM members and free searching by all. (Quick definition: A listing is a description of a technology and its possible commercial applications.) With the launch of the GTP, TTOs have another important arrow in their marketing quiver. That’s because this type of passive marketing tool is as essential to TTOs as the active efforts of making phone calls, meeting with prospects at industry conferences, and the like. Continue reading

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New White Paper Will Help Kickstart Your Digital Marketing Program

Digital Media Guidelines for Tech Transfer OfficesWe’ve blogged often about the importance of digital channels in your communications strategy. Most recently, we’ve offered free webcasts with tips on marketing your technologies online and choosing the right mix of marketing mechanisms. Now, we have released an exciting new white paper that offers all of our best practices in one read. I wrote “Digital Media Guidelines for Tech Transfer Offices” with Fuentek founder and president Laura Schoppe as an all-inclusive primer about planning and executing a comprehensive digital media program for TTOs. Packed with practical tips,… Continue reading

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Marketing Your Technologies Online

Online listings are a great way to market technologies–whether you are actively seeking licensees, or passively marketing the technology to potential partners. Fuentek has developed a proven strategy for marketing technologies online, and in a new webcast we share some great insights about how (and why) to take advantage of online tech marketing. We’ll show you what an effective technology marketing Web page looks like, with info about the must-have elements to include and a real-world example for further insight. Continue reading

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Practical Advice for Tech Transfer Web Sites

One of the first posts we had on our blog talked about best practices for a technology commercialization Web site. I am proud to announce the release of a new paper on how to build an effective Web site for … Continue reading

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Best Practices for a Technology Commercialization Web Site

Prospects want easy access to information about technologies available for licensing. Providing them with a robust Web site is the best and fastest way to meet that requirement. Most every piece of non-confidential information about a technology can and should … Continue reading

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