Effective Technology Marketing: 
Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing
A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns
How We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
Implementing Open Innovation: 
Future webinars are in the works. 
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Running an Effective Office—Taking Care of Business
Having an effective TTO takes more than just implementing the best IP management processes and following other key best tech transfer practices. It requires high-quality information management, effective communication, and efficient operations. Fuentek offers these insights to help TTOs run effectively. Note: Items marked with a 
provide in-depth insights with extensive details – registration is required to access this free information.
If knowledge is power, then you need a powerful system to manage that knowledge. Here's what Fuentek recommends for TTO IT systems.
Key Insights
- Using an IP Asset Management Database to Enhance Marketing Efforts
A collection of blog posts that discuss how such a database can play a key role in successful technology commercialization.
- Conversations with DoD & the White House on Federal Tech Transfer Initiatives
Fuentek recommendations for increasing the likelihood and efficiency of getting research results to market.
Other Insights
- Staying on TOP of Your IP Asset Management Database System Project
A collection of blog posts on how to successfully convert to a new IPAM database system.
- How’d We Do?: Establishing Useful Technology Transfer Metrics
This white paper provides research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
Effective operations depends upon a combination of leadership, management, and performance/outcomes monitoring. Consider these Fuentek insights.
Key Insights
- How’d We Do?: Establishing Useful Technology Transfer Metrics This white paper provides research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
- A Balanced Scorecard Template for Tech Transfer Offices
Fuentek developed a set of standard metrics for TTOs and have adapted them to the Balanced Scorecard framework.
- Operational Excellence for Tech Transfer Offices
Leadership guidance to position your TTO for consistent and optimal performance across your entire team.
- Tech Transfer Resolutions for 2012
Laura Schoppe’s top 5 recommendations for being a proactive technology transfer office to achieve near-term and long-term success.
- Applying the 4 P’s to Get to the “Science of the Deal”
A collection of blog posts that present a methodology to consistently and predictably execute licensing and partnership agreements.
Other Insights
- Developing an Effective Internship Program for Your University’s Technology Transfer Office Insights into some of the best practices learned at the University of Illinois at Urbana–Champaign (UIUC), which is described in an accompanying case study.
- Enhancing Economic Development through Technology Transfer of Federal- and State-Funded R&D Offers specific ways that government/university TTOs and economic development agencies can contribute to a mutually beneficial partnership.
- Tips to Becoming an Effective TTO Change Agent
Five critical imperatives to position a TTO director as an effective change leader.
