Hot Topics—Making Sense of the Buzz
Navigating the latest tech transfer trends can be tricky for most TTOs. Fuentek provides these insights to help you address the pressing issues while still following best practices for managing your R&D organization’s intellectual property. Note: Items marked with a provide in-depth insights with extensive details – registration is required to access this free information.
Budgets are not unlimited, and every technology transfer office needs to find ways to do more with less. However, some cost-cutting solutions do not always have the financial impact that TTOs had hoped for. One must consider the long-term impact of short-term cost cuts. We offer insights on internship programs and low-cost/free service providers, as well as cost-effective processes that keep your TTO managing IP efficiently now and into the future.
Although often viewed as a good way to cut costs, internship programs require significant investment. In addition to the links below, see more Fuentek insights about how to make your internship program pay off.
- Developing an Effective Internship Program for Your University’s Technology Transfer Office
Insights into some of the best practices learned at the University of Illinois at Urbana–Champaign (UIUC), which is described in an accompanying case study.
- How to Structure an Effective Internship Program
Interns can be a great help if you structure the internship program right.
- TTO Intern Success Is a Two-Way Street
It’s tempting to think of interns as cheap/free labor. But you must invest in them before they can provide a valuable return to the TTO.
- Considering the “Why?” of Interns and Technology Screenings
Using interns for screenings allows tech managers to spend their time focusing on the real end-game: getting deals.
- Stories From the Field: Lessons Learned in Training Interns
Even the best interns will flounder if improperly trained.
- Stories From the Field: Insights for Intern Training and Mentoring
Provide nuanced guidance over time.
- Timing Is Everything: For Maximum Success, Start Planning Now for Next Summer’s Internship Program
More and more universities tech transfer offices are making use of student interns. Now is the time to add one to yours.
- Need Tech Transfer Interns Next Summer? Now Is the Time to Get Started
Think fall is too early to think about summer interns? Let’s back it out.
- Spring Is Turning Up Interns!
What to look for in intern candidates.
- Crowdsourcing: Move Beyond the Buzz, Consider the Costs
Are you factoring in all of the cost aspects of the crowdsourcing model for open innovation?
- Keep Your Eyes Wide Open When Offered a “Free” Service
TTOs should proceed with caution in “free” service arrangements.
- Best Practices for Intellectual Property Listing Sites
Follow these tips when deciding what, how and where to advertise your IP on these Web sites, which can yield low-cost leads for your technology commercialization program.
- The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services
This white paper provides guidance for federal agencies considering various venues for “passively” marketing their technologies.
Cost-Effective IP Management Processes
One of the main ways TTOs can be cost-effective is to do a rapid screening of invention disclosure before patenting. In addition to the links below, see more Fuentek insights about technology screenings and the role they play in proactive IP management.
- Consider the Long-Term Impact of Cost-Cutting Solutions
Slowing down or even stopping patenting and marketing activities because of budget constraints costs more in the long run.
- Why Do Screenings—Webcast Now Available
Why it’s important to screen invention disclosures before patenting.
- Screening Techs Before Patenting Pays Off: Running the Numbers
Cost savings are achieved by patenting fewer innovations and by not filing applications for unpatentable technologies.
- The Value of Technology Screenings: Let’s Do the Math
The cost of not performing a screening can be very expensive for the TTO.
- Reaping Long-Term Rewards from Strategic IP Portfolio Screening: Stories from the Field
How an efficient and effective IP portfolio screening helped a university do more than just prioritize its IP for future technology transfer and marketing efforts.
- Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing
Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts.
- Focus on Market Potential to Prioritize Active Projects: Stories from the Field
How Fuentek helped a university client prioritize nearly 50 active marketing projects, identifying those to convert to passive marketing or for which all further efforts should be suspended.
Social media is the new business as usual, and most TTOs want to incorporate social media into their marketing tool box to enhance their online presence. These insights explain why using social media tools is a good idea for your TTO and how to strategically and proactively use social media along with traditional marketing tools—within the context of marketing communications best practices.
- Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
This case study gives an insider’s peek at a real-world technology marketing campaign.
- TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights
A summary of results from Fuentek’s 2013 survey on social media in technology transfer, which is detailed in our white paper, “The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations.”
- Getting the Most Out of Social Media for Tech Transfer: White Paper, FLC Panel
Fuentek releases a comprehensive primer to help tech transfer offices plan and execute a comprehensive social medial strategy. We also lead a panel at the annual meeting of the Federal Laboratory Consortium of Technology Transfer.
- New White Paper Will Help Kickstart Your Digital Marketing Program
An all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.
- Social Media: Choose the Right Sites and Make Your Message Clear
Just because we’re taking the whiz-bang features of social media by the reins doesn’t mean we can ignore the basics. We still must always be clear about who we are talking to and what they care about.
- Advice for DoD (and Other Federal) Tech Transfer Professionals
AUTM’s Global Technology Portal is open for (government) business, and tips for putting social media to work for a government lab.
- Partner with Internal Resources to Optimize Social Media Efforts
An overview of social media tips specifically for federal TTOs, discussed at the 2012 meeting of the Federal Laboratory Consortium for Technology Transfer (FLC).
Metrics are a significant topic among technology transfer offices. Although selecting success metrics is a subjective process that is highly individualized for each organization, there are best practices in metrics collection and success measurement. Consider these insights.
- How’d We Do?: Establishing Useful Technology Transfer Metrics
This white paper provides research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
- Metrics to Measure Your Technology Licensing Success: The M in PRISM
How to identify and efficiently capture your key operational metrics.
- A Balanced Scorecard Template for Tech Transfer Offices
Fuentek developed a set of standard metrics for TTOs and have adapted them to the Balanced Scorecard framework.
In addition to the insights below, see more Fuentek insights about economic development–related metrics.
- Conversations with DoD & the White House on Federal Tech Transfer Initiatives
Fuentek recommendations for increasing the likelihood and efficiency of getting research results to market.
- Redefining Metrics: AUTM Eastern Region Attendees Discuss the Start-Up Dichotomy
The disconnect between having start-ups and revenue as primary metrics. Consider our white paper, “How’d We Do?: Establishing Useful Technology Transfer Metrics.”
- Why University TTOs Are Getting a Bad Rap—and Why That’s Just Not Right
There is a systemic problem and piling the blame on TTOs is not fair. But it’s not that university TTOs are clueless; it’s that the TTOs are under-resourced.
Fuentek has gained a lot of attention for our virtual structure. Here are our insights on creating an effective office outside the typical brick-and-mortar format.
- Virtual Workforce Best Practices and Lessons Learned
Managing a virtual organization requires greater focus and intensity on how you effective manage your staff.
- Schoppe Talks with Simon
Laura digs deeper into some of the issues of being a virtual company.
- Making Your Company into a Virtual Organization
An article published in Mobility Entrepreneur Magazine, provided here with the publisher’s permission.
- For Telecommuters, It’s Not about Going to Work
Feb. 9, 2010 National Public Radio story
- Phil Simon Interviews Fuentek for New Book
The New Small will feature Fuentek and other unique small companies seeking new and innovative ways to do business.
- Virtual teams are a SMART approach to running your organization
Improve your enterprise’s Success by establishing and Managing a virtual team to enhance your organization’s Agility and increase staff Retention by leveraging Technology.
- Talking (Virtual) Shop with TrendPOV
Dr. Amy Vanderbilt and Laura Schoppe discuss how Fuentek is structured as a virtual business.
- Flex Options In The Workplace
Insights from a Department of Labor Women’s Bureau teleconference.
Fuentek shares our thoughts about the latest news stories, blog posts, and more about tech transfer–related topics.
- Live from AUTM 2013
News from San Antonio: Suggestions for AUTM and its Global Technology Portal, a generous grant from the Coulter Foundation, a strong industry presence, and a Far Side moment.
- Going to San Antonio for AUTM 2013? Connect with Us While You’re There
You can find Fuentek during AUTM 2013 at booth #412, participating three sessions, and tweeting using the hashtag #AUTM2013.
- Dear Santa, Please Make Congress Behave
Three examples of how uncertain funding for R&D and tech transfer — which has been particularly bad for the past several years due to budgeting via continuing resolution– has expensive and significant short- and long-term impacts.
- Startup Act 2.0: Free Agency’s Still There, Still a Problem
A by-section review of the new legislation shows it is not much better than the original version when it comes to the free agency issue in managing university IP.
- Survey Says… Free Agency Procedures Are Already in Place
This survey showed that the essence of free agency — that is, giving innovators the right to pursue commercialization of their technology — is already in place… and the innovators are not pursuing it.
- Act Now to Stop Free Agency in Tech Transfer
An overview of how this concept has worked its way into pending legislation, links to commentary opposing it, and what you can do to say “no” free agency.
- Questions Raised by “Free Agency” Tech Transfer Provisions in Startup Act
Key questions to be answered before the “free agency” provisions in the Moran–Warner Startup Act can be realistically implemented.
- Getting Their Tech Transfer Act Together: Examples Abound around the World
University TTOs in New Zealand, Ireland, and Israel have been — or are starting to — coordinate their efforts.
- Patent Filings Gone Wild (or The Biggest Mistake You Can Make Under the America Invents Act)
Some in the industry suggest that the USPTO’s shift from a “first to invent” to a “first inventor to file” policy demands the virtually automatic filing of quick-and-dirty provisionals on everything. We hope that tech transfer offices do not heed this advice. Read this post to learn why and what we recommend instead.
- Free IP Circumvents the Nickel-and-Dime’ing in SRAs
To what extent universities are nickle-and-dime’ing their research sponsors to death by holding onto IP rights. Consider Penn State University’s latest move.
- Insights, Best Practices on Tech Transfer, Startups at Portugal Meeting
Perspectives from an international group of technology transfer leaders sharing information and best practices on startups, entrepreneurship, innovation, commercialization, and more.
- Worth Reading: Spinoffs, Accelerators, University Impacts, and Women’s Tech Transfer Involvement
(April 2013) Predicting Spinoff Success, Waiting for the Accelerator Bubble to Pop, response to the University Global Health Impact Report Card, and Getting Women Tapped into Technology Transfer Activities
- Worth Reading: From the Senate to Girls with Trucks
(March 2013) Senator Wyden’s letter to NIH concerning collaborations with industry, internship programs for technology transfer offices (TTOs), the need for nondisclosure agreements (NDAs), and a few items from the “Now That’s a New Perspective” desk.
- Worth Reading (on the Plane to AUTM 2013)
(Feb. 2013) It’s Time for Business Students to Get an IP Education, What You Need To Know About Royalty Distribution, Finding Innovation in the Rough, Taking Directions from the Lost, Evolving Partnerships: Academia, Pharma, and Venture Groups Adapt to Challenging Times, State of the Union Hits T2-Adjacent Themes, and I.S.S. (Is Somebody Singing).
- Worth Reading: IP Negotiations Advice, Universities as Open Innovation “Losers,” the Need for Better Tech Transfer Metrics, Royalty-Based Fiscal Cliffs, and Crowdsourced Soldiers in the War on Patent Trolls
(Dec. 2012) Unlocking Intellectual Property: Principles for Responsible Negotiation, Are Universities, Tech Transfer Units Open Innovation Losers?, Improving University Technology Transfer and Commercialization, Universities Struggle with Falling Invention Royalties, and The New Cold War: On the Frontlines of the Costliest Battle in the High-Tech World
- Worth Reading: Student Entrepreneurship, Hy-LIEs, Open Innovation, and More
(Nov. 2012) Bayh-Dole Supporting Student Innovation and Entrepreneurship; “Fast Fifteen” Gives Start-Ups at NC State Greater Visibility and Targeted Support; The Strategic Value of a University’s Hyper-Local Innovation Ecosystem (Hy-LIE): Grow, Branch or Envy; Eli Lilly and Company — Open for Innovation; and How to License Great Technology
- Worth Reading (and Wearing) for Halloween
(Oct. 2012) Student-Run Consulting Group Offers More Than Traditional Interns for Washington U’s OTM, The Seeds That Federal Money Can Plant and a legislative summary from BIO, What the NY Times Doesn’t Understand about the Patent System, the NIH Plan for Accelerating Technology Transfer and Commercialization of Federal Research in Support of High Growth Businesses, and STEM-related costumes for Halloween
- Worth Reading: AUTM Data, More Centralizing, Biotech Ties, Creative Marketing, and a Remembrance
(Sept. 2012) AUTM 2011 Licensing Activity Survey Highlights and Data Appendix, Valorisation of Quebec Innovations, Technology Transfer: Protecting the True Public Interest, Investors “Get on the Bus” to Explore Tech Transfer Opportunities, and a tribute to Neil Armstrong
- Worth Reading… and Listening and Watching and Responding To
(July 2012) Strengthening the Link Between Industry and University Research, Try These “Easy” Keyword Research Tips for Inbound Marketing Success, Healthcare Innovation & Tech Transfer: Patriotic Duties for Universities?, Can This Legal Heavyweight Remake Our Broken Patent System?, and some videos intended to inspire kids toward STEM.
- Worth Reading: New Reports, Congressional Testimony
(June 2012) National Research Council’s “Research Universities and the Future of America: Ten Breakthrough Actions Vital to Our Nation’s Prosperity and Security” report, U.S. House Subcommittee on Technology and Innovation hearing on “Best Practices in Transforming Research into Innovation,” and BIO’s “The Economic Contributions of University/Nonprofit Inventions in the United States: 1996–2010″ report.
- Worth Reading: Entrepreneurial Tech Transfer Offices (and more on patent trolls)
(May 2012) Examples from the University of Virginia, Purdue University, Arizona State University, the University of Michigan, and Colorado schools working with the Innovation Center of the Rockies. Also clips related to Canadian government support for innovative partnerships between colleges and businesses and patent trolls.
- Worth Reading: Open Innovation and Innovation
(April 2012) Nilofer Merchant interviews Philip Auserwald, GE’s Mark Little on how innovation is never a straight line, a new crowdsourcing platform in manufacturing, Gillette’s reverse innovation, Tom Fishburne’s “We’re Going Digital” cartoon, and Three Hidden Factors that Make Innovation Diffusion Hard
- Worth Reading: Advice and Ideas for Tech Transfer Marketing
(March 2012) How Your Dog Can Teach You to Speak to Your Audience, Five Keys to More Effective Blogging (and a link to Lawrence Berkeley National Lab’s new tech transfer blog), For Video: Make It Short, Make It Punchy and Get to the Point, Get Moving on Mobile Marketing Strategy or Miss the Boat, University of Cincinnati news, and Neil deGrasse Tyson’s congressional testimony.
- Worth Reading: University Responsibilities, the Patent System, Killing Startups, Free Agency, and Noteworthy TTOs
(Feb. 2012) What Responsibilities Should Universities Bear?; The University as Job Laboratory; Kodak Is in Bankruptcy, but Its Hometown Hasn’t Lost Its Sparkle; Innovation Is Hard; No, the Patent System Is Not Broken; Universities, Inventors, and the Bayh-Dole Act; and news from Vanderbilt, Michigan universities, the University of Colorado, and NASA.
- Worth Reading: Biases, Funding, TTO Activities, IP Rights, Communication, and Trolls
(Jan. 2012) How Universities Fail Women Inventors, Getting Good Technology out of the Lab and into the Marketplace, TTOs in the news, US Competitiveness Report Shows Struggle with Balance of IP and Access, Effective Communication, and “When Patents Attack!” Inforgraphic
- Worth Reading: Recent writings (and recordings) on tech transfer topics
(Oct. 2011) An Insider’s Guide to the HotHouse, Learning from Open Innovation, Shooting Ourselves in the Foot, and an interview with the author of Deadly Monopolies
- Good Reads in Tech Transfer
(Aug. 2011) A New Prescription, University/Industry Partnerships Work: Don’t Kill the Golden Goose, When Patents Attack, Public & Private Sector’s Co-Creative Success, and two Fuentek articles in LES Insights