Effective Technology Marketing: 
Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing
A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns
How We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
Implementing Open Innovation: 
Future webinars are in the works. 
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Hot Topics—Making Sense of the Buzz
Navigating the latest tech transfer trends can be tricky for most TTOs. Fuentek provides these insights to help you address the pressing issues while still following best practices for managing your R&D organization’s intellectual property. Note: Items marked with a 
provide in-depth insights with extensive details – registration is required to access this free information.
Budgets are not unlimited, and every technology transfer office needs to find ways to do more with less. However, some cost-cutting solutions do not always have the financial impact that TTOs had hoped for. One must consider the long-term impact of short-term cost cuts. We offer insights on internship programs and low-cost/free service providers, as well as cost-effective processes that keep your TTO managing IP efficiently now and into the future.
Internship Programs
Although often viewed as a good way to cut costs, internship programs require significant investment. In addition to the links below, see more Fuentek insights about how to make your internship program pay off.
- Developing an Effective Internship Program for Your University’s Technology Transfer Office
Insights into some of the best practices learned at the University of Illinois at Urbana–Champaign (UIUC), which is described in an accompanying case study. - How to Structure an Effective Internship Program
Interns can be a great help if you structure the internship program right.
- TTO Intern Success Is a Two-Way Street
It’s tempting to think of interns as cheap/free labor. But you must invest in them before they can provide a valuable return to the TTO.
- Considering the “Why?” of Interns and Technology Screenings
Using interns for screenings allows tech managers to spend their time focusing on the real end-game: getting deals.
- Stories From the Field: Lessons Learned in Training Interns
Even the best interns will flounder if improperly trained.
- Stories From the Field: Insights for Intern Training and Mentoring
Provide nuanced guidance over time.
- Timing Is Everything: For Maximum Success, Start Planning Now for Next Summer’s Internship Program
More and more universities tech transfer offices are making use of student interns. Now is the time to add one to yours.
- Need Tech Transfer Interns Next Summer? Now Is the Time to Get Started
Think fall is too early to think about summer interns? Let’s back it out.
- Spring Is Turning Up Interns!
What to look for in intern candidates.
Low-Cost/Free Services
- Crowdsourcing: Move Beyond the Buzz, Consider the Costs
Are you factoring in all of the cost aspects of the crowdsourcing model for open innovation?
- Keep Your Eyes Wide Open When Offered a “Free” Service
TTOs should proceed with caution in “free” service arrangements.
- Best Practices for Intellectual Property Listing Sites
Follow these tips when deciding what, how and where to advertise your IP on these Web sites, which can yield low-cost leads for your technology commercialization program.
- The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services This white paper provides guidance for federal agencies considering various venues for “passively” marketing their technologies.
Cost-Effective IP Management Processes
One of the main ways TTOs can be cost-effective is to do a rapid screening of invention disclosure before patenting. In addition to the links below, see more Fuentek insights about technology screenings and the role they play in proactive IP management.
- Consider the Long-Term Impact of Cost-Cutting Solutions
Slowing down or even stopping patenting and marketing activities because of budget constraints costs more in the long run.
- Why Do Screenings—Webcast Now Available
Why it’s important to screen invention disclosures before patenting.
- Screening Techs Before Patenting Pays Off: Running the Numbers
Cost savings are achieved by patenting fewer innovations and by not filing applications for unpatentable technologies.
- The Value of Technology Screenings: Let’s Do the Math
The cost of not performing a screening can be very expensive for the TTO.
- Reaping Long-Term Rewards from Strategic IP Portfolio Screening: Stories from the Field
How an efficient and effective IP portfolio screening helped a university do more than just prioritize its IP for future technology transfer and marketing efforts.
- Online Tools Save Time and Money and Enhance Your Technology Commercialization Marketing
Web sites, blogs, Web conferences, video demonstrations, podcasts, etc. can save you time and money and greatly enhance your technology commercialization efforts.
- Focus on Market Potential to Prioritize Active Projects: Stories from the Field
How Fuentek helped a university client prioritize nearly 50 active marketing projects, identifying those to convert to passive marketing or for which all further efforts should be suspended.
Metrics are a significant topic among technology transfer offices. Although selecting success metrics is a subjective process that is highly individualized for each organization, there are best practices in metrics collection and success measurement. Consider these insights.
Key Insights
- How’d We Do?: Establishing Useful Technology Transfer Metrics This white paper provides research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.
- Metrics to Measure Your Technology Licensing Success: The M in PRISM
How to identify and efficiently capture your key operational metrics.
- A Balanced Scorecard Template for Tech Transfer Offices
Fuentek developed a set of standard metrics for TTOs and have adapted them to the Balanced Scorecard framework.
Other Insights
In addition to the insights below, see more Fuentek insights about economic development–related metrics.
- Conversations with DoD & the White House on Federal Tech Transfer Initiatives
Fuentek recommendations for increasing the likelihood and efficiency of getting research results to market.
- Redefining Metrics: AUTM Eastern Region Attendees Discuss the Start-Up Dichotomy
The disconnect between having start-ups and revenue as primary metrics. Consider our white paper, “How’d We Do?: Establishing Useful Technology Transfer Metrics.”
- Why University TTOs Are Getting a Bad Rap—and Why That’s Just Not Right
There is a systemic problem and piling the blame on TTOs is not fair. But it’s not that university TTOs are clueless; it’s that the TTOs are under-resourced.
