Effective Technology Marketing: 
Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing
A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns
How We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
Implementing Open Innovation: 
Future webinars are in the works. 
Our Blog
Your Online Presence—Doing Digital Right
Web sites have been a ubiquitous tool for technology transfer offices for over a decade. And more recently, social media tools have grown in importance. Fuentek provides these insights to help TTOs put these tools to work efficiently and effectively. Note: Items marked with a 
provide in-depth insights with extensive details – registration is required to access this free information.
Key Insights
- Marketing Your Technologies Online – Webcast Now Available
A list of the must-have elements for your technology Web pages and shows a real-world page as a sample.
- Practical Advice for Tech Transfer Web Sites
Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders, including a link for downloading our “How to Build an Effective Technology Transfer Web Site” white paper.
- Best Practices for a Technology Commercialization Web Site
Incorporate most every piece of non-confidential information about a technology into a fresh, functional, and complete Web site.
- In Defense of Passive Marketing in Tech Transfer: Technology Listings
Passive marketing tool is as essential to TTOs as the active efforts of making phone calls, meeting with prospects at industry conferences, and the like.
- New White Paper Will Help Kickstart Your Digital Marketing Program
An all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.
Sample Web Sites
- Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site
This video shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned in 2008.
- A New Tech Transfer Web Site for NASA Dryden!
This site features technology licensing opportunities and information about how to collaborate with Dryden in a straightforward, easy-to-navigate interface.
- Georgia Tech’s New Tech Transfer Web Site Is Up and Running!
This site brings together the activities of three groups all under one user-friendly domain that makes it easy to learn more about technology transfer at Georgia Tech.
- Three TTO Web Sites Featured in AUTM 2012 Panel
Describes an AUTM 2012 panel discussing best practices for technology transfer office websites. Includes examples of recent site revamp efforts.
Key Insights
- Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort
This case study gives an insider’s peek at a real-world technology marketing campaign.
- TTOs Weigh in on Social Media: Proponents and Detractors Offer Important Insights
A summary of results from Fuentek’s 2013 survey on social media in technology transfer, which is detailed in our white paper, “The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations.”
- Getting the Most Out of Social Media for Tech Transfer: White Paper, FLC Panel
Fuentek releases a comprehensive primer to help tech transfer offices plan and execute a comprehensive social medial strategy. We also lead a panel at the annual meeting of the Federal Laboratory Consortium of Technology Transfer.
- New White Paper Will Help Kickstart Your Digital Marketing Program
An all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.
- Social Media: Choose the Right Sites and Make Your Message Clear
Just because we’re taking the whiz-bang features of social media by the reins doesn’t mean we can ignore the basics. We still must always be clear about who we are talking to and what they care about.
- Advice for DoD (and Other Federal) Tech Transfer Professionals
AUTM’s Global Technology Portal is open for (government) business, and tips for putting social media to work for a government lab.
- Partner with Internal Resources to Optimize Social Media Efforts
An overview of social media tips specifically for federal TTOs, discussed at the 2012 meeting of the Federal Laboratory Consortium for Technology Transfer (FLC).
How to Use Social Media Tools
- What Makes for a Good Blog Post for Technology Marketing?
Practical advice on the most powerful way to drive traffic to your TTO’s Web site.
- It’s Not Just for Job Searches: Using LinkedIn for Technology Transfer Marketing
How to get the most out of LinkedIn for technology transfer marketing.
- When Marketing Techs on LinkedIn, Find the Right Group
Best practices for posting technologies on LinkedIn® groups.
- Facebook versus LinkedIn: Which Is Better for Your Business?
Which is right for your business? It all depends.
- Get the Know-How on Using Inventor Podcasts to Market Technologies
How to plan and deliver an effective inventor podcast and the leads that podcasts can help generate.
- “140 Characters Is Plenty!” Says Fuentek’s Chief Tweeter
5 tips on effective use of Twitter®.
- Best Practices for Tweeting
How to tweet effectively.
- Musings on Social Media Metrics (and Webinar Winners!)
How Bit.ly can help you monitor your social media metrics.
- Blogs and Microblogging Can Be Valuable Tools
A collection of blog posts that provide an overview of these two tools that can deliver real value to a TTO.
Other Insights
- Insights from the AUTM 2013 Social Media Panel
Themes that resonated most strongly with the audience were the social media continuum, a focus on fundamentals, the value of LinkedIn, and metrics/ROI.
- Webinars Go Social: Marketing Your TTO in All the Right Places
Insights from a panel discussion on using social media in tech transfer.
- TTO Use of Social Media: A Sneak-Preview of Our Survey Results
Some interesting preliminary results regarding TTO usage of LinkedIn®, Twitter®, and blogs.
- This Just In: The Full Results Of Our Social Media Survey!
Final results of our online survey.
- Social Media in the 2010s: What Web Sites Were in the 1990s
Social media engagement continues its dramatic rise, with nearly half of all adults using at least one social media Web site.
- Elaborating on My Fav Tweets from Tech Transfer Marketing Webinar
More details about some of our key recommendations for achieving effective technology marketing.
- Getting Specific with Social Media: Sites for Life Sciences
In crafting your social media strategy, it’s important to include industry-specific sites.
- Live from FLC 2011: Social Media Session Facilitates Great Discussion
An overview of a training session covering strategies for federal labs to integrate social media tools.
