Reworked website at Georgia Tech provides more navigable 'roadmaps' for industry – The IP Marketing Blog (link opens new browser window) (8/16/2011)
A revamped website for Georgia Tech's technology commercialization services has made it much easier for key audiences to find what they're looking for and to quickly and easily get there, says Karen Hiser, senior technology transfer consultant at Fuentek, LLC, who worked closely with the Georgia Tech in reworking the site.
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AUTM Announces Website to Facilitate Academic/Industry Partnerships – AUTM press release (link opens new browser window) (8/9/2011)
"The Global Technology Portal will be a one-stop shop for corporations to find university technologies available for licensing," says Laura Schoppe, AUTM VP for Strategic Alliances. "The portal will help facilitate license agreements, collaborative research agreements, and investments or partnership arrangements for university startups," she adds.
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(link opens new browser window)Crowdsourcing works…for a few – StartUp Beat a guest article by Laura Schoppe (7/27/2011)
"Crowdsourcing" is a trendy term these days, and like all trends, has its positive and negative aspects. Although trendy terms tend to take on several meanings, the ones I'm referring to are web-based systems where organizations with a technical need (seekers) can post their problem (challenge) and allow "the crowd" (solvers) to offer up their ideas for a solution.... [C]rowdsourcing may provide a low-cost means for your startup to get its technology (or need) "out there" in the hopes that someone looking for (or offering) a technical solution will find your posting and connect with you. However, crowdsourcing comes with a cost and can have significant limitations.
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Include Industry-Specific Sites in Social Media Strategy – The IP Marketing Blog (link opens new browser window) (7/19/2011)
While most of the major social media sites (Twitter, LinkedIn, Facebook) are likely on your regular hit list, in crafting your social media strategy it’s also important to make sure you include industry-specific sites, says Karen Hiser, senior technology transfer consultant with Fuentek.
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The Threshing Continues: A Step-by-Step Process for In-Depth Technology Assessment – LES Insights(link opens new browser window)
(7/12/2011)
As the second phase in technology evaluation, the technology assessment is performed on technologies that successfully "pass" the preliminary screening and now require more in-depth analysis to confirm the commercialization potential.… For technologies that continue down the path to commercialization, an assessment also provides the basics of the marketing plan. This article presents the steps to take in assessing a technology and preparing a report for use by decision makers determining whether to proceed with marketing of the innovation.
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Separating the Wheat from the Chaff: A Step-by-Step Process for Cost-Effective Technology Screening – LES Insights (link opens new browser window)
(7/5/2011)
Technology screening is the first half of a two-part structured process that helps prioritize the innovations in a technology portfolio to ensure effective use of resources for commercialization marketing and deal making.… This article presents an overview of the steps for screening a technology and preparing a report to aid decision makers.
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Execs Stress Education, Training to Jobs Council – WRAL.com (link opens new browser window)
(6/13/2011)
Laura Schoppe, whose company Fuentek works with federal agencies and labs in technology transfer, said government lab commercialization efforts are “not well funded.” One result, she stressed, is that the commercialization pipeline of government discoveries “is not full.” Schoppe called for streamlining of commercialization and standardization of language so government labs and the private sector can be on the same page. She complained that the labs “don’t communicate” with each other.
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A Virtual Success: Growing a Business without an Office — Minority Business Entrepreneur (link opens new browser window) (Published May/June 2011 by MBE (link opens new browser window))
It’s a Friday afternoon in North Carolina and Laura Schoppe, president of Fuentek, LLC, is sitting in her virtual office with her two dogs. She’s in a great mood and has reason to be. Her technology transfer firm, which she started almost 10 years ago, has exceeded expectations, in spite of the economic downturn.
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Fuentek Report Provides Template to Build an Effective TTO Website —Tech Transfer eNews Platinum (Published 4/13/2011 by Technology Transfer Tactics (link opens new browser window))
Having a robust and effective website to promote technologies and services is a must-have for university TTOs, according to Karen Hiser, senior consultant with tech transfer and IP consulting firm Fuentek LLC of Apex, NC. In an article that Fuentek shared with eNews Platinum readers, Hiser explains how to understand your AMMO: audience, message, mechanism, and outcome.
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Making University, Government Tech Transfer More Effective – WRAL Tech Wire (link opens new browser window) guest blog (4/12/2011)
Technology transfer programs at major research universities and other large institutions vary greatly in their technology transfer structure, both at the campus level and (for large, multi-campus systems) at the institutional level. This paper discusses best practices for implementing (1) centralization within a single campus, (2) coordination across multiple campuses, and (3) consolidation across multiple campuses. Although written with a focus on universities, the principles and practices are applicable to federal laboratories as well.
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Is there an advantage to being a Hispanic female in business? - Hispanic Executive (March/April 2011) — a point-counterpoint with Laura Schoppe (p.10) (link opens new browser window)
As a Hispanic woman running a business in a mostly male-dominated industry (high-tech business-to-business), I think I have the advantage in that I am more easily remembered when I attend networking functions or marketing meetings; a dozen women at a meeting of 500 naval officers and government contractors tend to stand out. Being remembered makes it easier for me to follow up to secure new business. However, if I were unable to present our business offering intelligently and professionally, this trait would backfire, and I would be remembered instead as the person who did not impress them.
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Examine Best Practices in Centralization, Coordination, Consolidation of University TTOs—Tech Transfer eNews Platinum (Published 3/30/2011 by Technology Transfer Tactics (link opens new browser window))
University TTOs and research organizations face many challenges in moving the innovations, technologies, and other IP of academic researchers into the commercial marketplace quickly, cost-effectively, and successfully. A white paper by consultant Laura Schoppe, CEO of Fuentek LLC, examines how a certain level of centralization, coordination, and consolidation improves the efficiency and effectiveness of these programs, particularly in situations involving more than one office or campus.
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Glass Half Full? Technology Transfer in a Downturn —World Intellectual Property Review (Published January/February 2011 by WIPR(link opens new browser window))
Schoppe explains: "The crash hit endowments for private universities. State funds got whacked. State universities had to give money back in some cases."… Schoppe says that although the economic crisis has made everyone realise they need to do more with less, it doesn't have to mean that technology transfer suffers. Indeed, as the economy slowly recovers, universities can benefit from the government's continued support, while larger corporations are returning to tech transfer as a means of compensating for reductions in their own research budgets. "There's been a culture shift," Schoppe says.… Good processes for identifying the best technologies in a university's portfolio are vital. She says: "Managing the portfolio proactively is important-many universities are reactive. They should be more proactive about determining which technologies are the most important. Most of them have too much clutter on their desks, but often people in universities find it hard to let go of things they've been working on, even if they're going nowhere."
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Redefine TTO Metrics to Improve Progress toward Institutional Goals —Technology Transfer Tactics (Published December 2010 by Technology Transfer Tactics(link opens new browser window))
“… But with the increased emphasis on commercializing university IP, Laura A. Schoppe, president of Apex, NC-based consulting firm Fuentek, LLC, argues that AUTM metrics are no longer sufficient…”
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Cutting Your Marketing Losses Is an Art, Not a Science – The IP Marketing Blog (link opens new browser window) (11/23/2010)
“…Divvying up your best prospects into categories can help avoid pouring marketing dollars into the proverbial black hole. “It’s usually pretty obvious when you’re throwing good money after bad if you’ve identified and prioritized the key players,” says Laura A. Schoppe, president of Fuentek, LLC. …”
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Seek Consistency with Your Licensing Approach – The IP Marketing Blog (link opens new browser window) (10/12/2010)
“In technology licensing, inconsistency can be a major barrier to success and unnecessarily consume precious time, asserts Laura A. Schoppe, president of Fuentek, on her company blog.…”
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Fuentek’s Danielle McCulloch on Panel of Consultants to Share Insight with Jenkins MBA Students (link opens new browser window) (10/6/2010)
“Jenkins MBA students gained valuable insight from a panel of consulting professionals as in a special session of their MBA Consulting Class on Tuesday evening, Oct. 5, 2010.…”
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Tune Up Your Website to Improve Results of Social Media Marketing – Intellectual Property Marketing Advisor (Published July 2010 by Technology Transfer Tactics (link opens new browser window) )
“Social media may be all the rage, and it certainly opens up a world of new opportunities for getting your message out, but it’s unwise to dive into social media marketing without first making sure your website is strong enough to support those efforts, warned Karen Hiser, a senior consultant with Fuentek, LLC, during her presentation on social media marketing at the recently held AUTM Eastern Regional Meeting in Atlanta….”
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Advice to TTOs: Invest in Your Inventors – The Tech Transfer Blog (link opens new browser window) (6/23/2010)
“Writing on her company’s IP Management blog (http://www.fuentek.com/blog/ (link opens new browser window) (link opens new browser window)), Laura Schoppe, president of tech transfer consulting and research firm Fuentek, LLC, says TTOs sometimes forget that individuals outside the office — the inventors — are key players in commercialization.…”
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Is There Really Such a Thing as a ‘Free Launch’? – The IP Marketing Blog (link opens new browser window) (5/4/2010)
“As technology transfer offices seek to keep their costs down by making use of “free” sources of service, cautions Laura A. Schoppe, president of consulting firm Fuentek, LLC, they should keep in mind that “there’s a reason the phrases ‘You get what you pay for’ and ‘Caveat emptor’ have become clichés.”…”
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Fuentek Receives Spotlight Award from Trend POV (link opens new browser window) (4/5/2010)
“Every month we shine the spotlight on a company, person, entity or country that exemplifies the ideal of acting on evolving trends to create competitive advantage. This month, we award the Spotlight to Fuentek for creating a fully virtual company and for showing it off proudly to positive result.…”
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Nannette Stangle-Castor Receives 40 Under 40 Leadership Award – Triangle Business Journal (link opens new browser window) (3/29/2010)
Read Nannette’s profile(link opens new browser window)
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Phil Simon Interviews Laura Schoppe on the Virtual Company (link opens new browser window) (2/23/2010)
“… I was ultimately able to speak with Laura Schoppe, head of Fuentek, a consultancy that helps organizations transfer technology from one application to new ones. During this 20 minute podcast, Laura discusses the challenges–and opportunities–associated with being completely virtual, management challenges, software as a service (SaaS), open source, and a host of other interesting topics.…”
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For Telecommuters, It’s Not Just about Going to Work – National Public Radio (link opens new browser window) (2/9/2010)
“There's no longer anything novel about the way Laura Schoppe does her job. Each workday, she goes upstairs to her office above the garage of her rural North Carolina home. And surrounded by her two dogs, Zoey and Bella, she runs a multimillion-dollar company called Fuentek that helps its clients commercialize new technology.…”
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Blog Promotes Clients’ IP, Markets Consultant’s Expertise (2/2/2010) – The IP Marketing Blog and Intellectual Property Marketing Advisor
(link opens new browser window) (Published February 2010 by Technology Transfer Tactics(link opens new browser window))
“While many TTOs are still getting their feet wet in the world of blogging, IP and technology management services firm Fuentek, LLC, has developed a sophisticated blog that is enabling it to both market clients’ technologies and enhance its reputation for IP marketing and management expertise.…”
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Kauffman Proposal for ‘Free Agent’ Faculty Draws Strong Reaction from TTO Execs – Technology Transfer Tactics
(Published February 2010 by Technology Transfer Tactics (link opens new browser window))
“… Laura Schoppe, president of Fuentek, LLC, a consulting firm that provides intellectual property and technology management services, candidly admits that the Kaufman model would benefit her company, but nonetheless she has her own criticisms. “I understand where they’re coming from -- the frustration that TTOs can be a bottleneck – but they’re not thinking about why,” she says. “The main reason, from my experiences, is they don’t have the resources to staff up.”…”
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How Can You Make the Most of IP Listing Sites? – The IP Marketing Blog (link opens new browser window) (1/5/2010)
“There are at least a dozen IP listing websites currently operating, according to Karen Hiser of Fuentek LLC, an IP and technology management firm. She writes on the firm’s blog that “effective placement of your IP on these websites can yield low-cost leads for your technology commercialization program.”…”
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Disciplined Use of an IP Management Database Enhances Marketing Efforts – Intellectual Property Marketing Advisor, guest commentary
(Published November 2009 by Technology Transfer Tactics(link opens new browser window)and featured in February 2011 in Tech Transfer eNews Platinum)
“Through our hands-on experience in generating licenses and successful partnership agreements for clients since 2001, Fuentek has relied on a proprietary intellectual property (IP) management database to support our core marketing process. We have found that this database, along with a collection of other best practices for marketing IP, has played a key role in our success in managing the commercialization of innovations across a diverse array of technology categories.…”
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Making Your Company into a Virtual Organization (link opens new browser window) - Written by Laura A. Schoppe
(Published in the Winter 2009 issue of Mobile Enterprise Magazine )
“Think back to just seven or eight years ago in the business world. Faxing still was a big method of communication, while video teleconferencing was an expensive novelty, costing around $200 for half an hour. Seems like ancient times, doesn’t it?”
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Fuentek: Fill Your Site with ‘Anything and Everything’ – The IP Marketing Blog (link opens new browser window) (9/29/2009)
“Do you want to have a robust website that gives prospects easy access to information about your technologies available for licensing? Then you can and should incorporate “most every piece of non-confidential information about a technology,” says the new blog launched by Raleigh, NC-based Fuentek….”
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NASA Consultant Takes Two-Pronged Approach (3/17/2009) – The IP Marketing Blog and Intellectual Property Advisor (link opens new browser window
(Published March 2009 by Technology Transfer Tactics(link opens new browser window))
“In 2001 the NASA Goddard Space Flight Center in Greenbelt, MD, was badly in need of marketing help, recalls Nona Cheeks, MBA, chief of the space agency’s Innovative Partnerships Program. “We were weak on strategy — at a loss, actually, being a government entity,” says Cheeks. Specifically, she notes, “we needed help in being able to screen our technology, to make sure we understood what we had, assess it, and to target markets that would give them optimal advantage.” That help came in the form of a two-pronged approach recommended by Laura A. Schoppe, President of Fuentek, LLC, a technology consulting group based in Apex, NC.…”
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Fuentek has 32 employees and $2M in revenue but no physical location (link opens new browser window (10/16/2008)
(Published by Triangle Business Journal)
"That’s a lesson embodied by Fuentek, a consulting firm founded by president and owner Laura Schoppe in 2001. Using everyday technology – instant messages, telephones and e-mail – and a database she designed herself, the mechanical and aerospace engineer has built a virtual company with very real annual revenue of more than $2 million."
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Bringing NASA technology down to Earth (link opens new browser window (8/4/2008)
(Published by Tech Journal South)
"When NASA seeks ways to move aerospace technology from rocket ships to broader commercial use, consulting firm Fuentek helps it find partners for spinoffs ranging from nanotechnology to high tech goggles used to spot hydrogen fires in Indy race cars."
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NASA, Fuentek evaluating MMO game proposals (link opens new browser window (8/5/2008)
(Published by Tech Journal South)
"It’s no secret that convincing bright students to pursue science, engineering and math careers is vital to the nation’s continuing as a worldwide technology innovator. NASA thinks a massively multi-player online game might just do the trick, and NC-based Fuentek is helping the agency evaluate proposals for such games."
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