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Fuentek President Leads Session at Association of University Technology Managers 2012 Annual Meeting

Laura Schoppe Will Discuss Tailoring Websites to Match TTO Goals

(February 28, 2012)

Laura Schoppe

Laura Schoppe

APEX, N.C. – Fuentek, LLC, a consulting firm that provides intellectual property (IP) and technology transfer services, has announced that the firm’s president, Laura A. Schoppe, will moderate a discussion about technology transfer office (TTO) website optimization on Friday, March 16 at the Association of University Technology Managers®  (AUTM) 2012 Annual Meeting. The discussion, titled “Tailoring Your Website to Match Your Technology Transfer Office’s Goals,” will provide methods for enhancing websites and maximizing search engine optimization. It will also offer suggestions for proactive website management and social media use.

In addition to Schoppe as moderator, the session will feature three panelists: Stephen Kinsey from the University of Maryland, Cameron McCoy from the University of Oklahoma and Terry Stout from the Georgia Institute of Technology Research Corporation.

“Every TTO must be cognizant of the fact that its website is a tool that helps to achieve program goals,” said Schoppe. “This discussion will offer useful advice about aligning TTO websites with the organization’s objectives, whether those include enhancing the TTO’s brand, marketing technologies, or community engagement.”

DETAILS:

- Schoppe serves on the AUTM board of directors as vice president of strategic alliances. She played an instrumental role in the development of the recently released Global Technology Portal.

- AUTM serves a global network of more than 3,500 technology transfer professionals in the academic, research, government and private sectors. To join AUTM, visit www.autm.net/join.

-The AUTM 2012 Annual Meeting is a four-day educational and networking event for technology transfer professionals and newcomers to the field. It will be held at the Anaheim Marriot in Anaheim, California from March 14-17. For registration information, visit http://www.autm.net/Meeting_Home2.htm.

-Fuentek Blog Post: Looking Forward to Two Great Panels at the AUTM Annual Meeting

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