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Fuentek Senior Consultants Lead Marketing Course At AUTM 2010 Eastern Region Meeting

Jack Spain and Karen Hiser Share Marketing Tips for Technology Transfer Professionals

(May 27, 2010)

Jack Spain

Jack Spain

Karen Hiser

Karen Hiser

APEX, N.C. – Fuentek, LLC has announced that Jack Spain and Karen Hiser, senior consultants with the firm, will lead a marketing course at the Association of University Technology Managers 2010 Eastern Region Meeting from 8:30 a.m. to 10 a.m. on Tuesday, June 8 at the Intercontinental Hotel Buckhead in Atlanta. Spain and Hiser will provide an overview of general marketing concepts and how to establish a communications strategy using traditional and social media models for technology licensing. They will discuss the role of the technology transfer professional in breaking down the language barrier between scientific and business colleagues as well as how to use diverse media environments to develop a communications and marketing strategy.   

“It is crucial that technology transfer professionals understand the importance of engaging customers in both the traditional and social media space,” said Spain. “We are excited to share our experiences in these media environments and help our colleagues understand how to best harness the power of the Internet for technology commercialization.”

“New media tools such as Twitter, blogs and podcasts play an important role in breaking down the barrier between scientists and business executives,” said Hiser. “This course is a great opportunity for technology transfer professionals to learn more about the tools at their disposal and when it is appropriate to use them.”

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About AUTM

AUTM's global network of members come from more than 350 universities, research institutions, teaching hospitals and government agencies as well as hundreds of companies involved with managing and licensing innovations derived from academic and nonprofit research.

The association was founded in 1974 as the Society of University Patent Administrators with the objective of addressing a concern that inventions funded by the U.S. government were not being commercialized effectively.

Visit the AUTM Web site for a complete conference agenda(link opens new browser window).

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