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Fuentek President Laura A. Schoppe Selected As Presenter In Technology Transfer Tactics Social Media Webinar

(June 1, 2010)

Laura Schoppe

Laura Schoppe

APEX, N.C. – Fuentek, LLC has announced that Laura A. Schoppe, president of the firm, has been selected to present information in the Technology Transfer Tactics webinar, live on Tuesday, June 8, from 1 p.m. to 2:30 p.m. The 90-minute webinar will cover the theme: Technology Transfer Offices: Use Social Media Effectively to Market Your Innovations. (link opens new browser window) Webinar participants will discuss topics such as capitalizing on the emerging popularity of video clips; using social media sites such as LinkedIn, Facebook, Plaxo and Twitter; blogging; creating successful websites, podcasts and webinars; and leveraging social media marketing efforts to land mainstream media attention. Online examples as well as planning techniques and execution strategies will be provided to teach participants how to showcase their intellectual property.

“I am pleased to be presenting effective social media practices for the Technology Transfer Tactics webinar,” said Schoppe. “With such a huge push towards social media in recent years, understanding the best ways to use it will prove invaluable to people in business or those trying to market an innovation. This program will teach the fundamentals of social media and will be beneficial to all participants.”

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About Laura A Schoppe

Laura A. Schoppe is president of Fuentek, LLC, a consulting firm that provides intellectual property and technology management services with a specialization in technology commercialization. In her role as president, Laura is responsible for managing relationships as well as establishing strategic client plans and conducting training workshops for clients. In 2005 and 2006, DiversityBusiness.com recognized Fuentek as one of the top 50 women-owned businesses in North Carolina. Laura also has more than 12 years of successful experience in spearheading research for several defense contractors, as well as an extensive background in all aspects of intellectual property management, particularly leading license negotiation activities from transition innovations to new products. She has led major technology transfer projects at leading universities and government agencies, and Fortune 500 companies have sought her advice on strategic planning related to their intellectual assets. As a result of her expertise, Laura has been selected to speak at several national and international conferences and has published many papers and book chapters. In 2008 Laura was recognized as one of the Triangle's top 25 businesswomen with Triangle Business Journal's prestigious Women in Business Award for her exemplary leadership skills in the innovation category.

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