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Fuentek To Host 'Effective Technology Marketing' Webinar On April 18

Tech Transfer Consultants Danielle McCulloch And Doug Foster To Lead Webinar On Getting To The Negotiating Table For Tech Transfer Professionals

(March 22, 2012)

Danielle McCulloch

Danielle McCulloch

Doug Foster

Doug Foster

APEX, N.C. – Fuentek, LLC, a technology consulting firm that provides intellectual property (IP) management and technology transfer services, has announced that the company will host a 60-minute webinar titled “Effective Technology Marketing: Getting to the Negotiating Table on Wednesday, April 18 at 2 p.m. EDT.  Led by technology transfer consultants Danielle McCulloch and Doug Foster, the webinar will provide attendees with the tools they need to be more successful in their technology marketing and make the most of their limited budgets. The webinar includes a 30-minute post-webinar question-and-answer follow-up session on Wednesday, May 23, at 2 p.m. EDT.

Participants will learn how to scope the marketing effort to match the potential return on investment; focus marketing materials on the audience, message, mechanism, and outcomes; identify and contact the right people at the right organizations; determine when a lead is not going to turn into a deal; qualify interested prospects quickly yet thoroughly; and head into deal-making well armed for negotiations. The presenters also will discuss how to determine whether a marketing effort is on track, needs a course correction, or warrants putting on the brakes.

With more than 10 years’ experience providing IP management and technology transfer services, Fuentek has developed a proven methodology for effective technology marketing. The strategy presented in the webinar on April 18 will examine the components of effective technology marketing, which include a careful selection of the type of plan; a focus on quality not quantity in prospective licensees or partners (always keeping an eye toward future negotiations); and iterative, feedback-based checkpoints to confirm you are still on the path to deal success.

“No matter what type of technology or potential markets involved, the most effective marketing strategy can be balanced against the resources available and the potential return on the commercialization investment,” said Schoppe. “This webinar will inform tech transfer professionals on how to keep their marketing resources focused on those innovations that are on the path to success and develop a plan that connects them with real prospects.”

› Register for the webinar.


- The live webinar is $185. Participants can bundle it with a high-quality recorded video of the webinar to download for an additional $50.

- A free copy of Fuentek’s white paper “A Proactive Process for Technology Transfer Marketing” will be available for all participants.

- More about Fuentek’s technology transfer training programs is available online.

-Read more about this webinar on our blog.

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