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Fuentek Senior Consultant To Serve As Panelist In IP Marketing Advisor Webinar

Karen Hiser To Discuss How Social Media Tactics Can Benefit TTOs

(February 10, 2011)

Karen Hiser

Karen Hiser

APEX, N.C. – Fuentek, LLC, a local technology consulting firm that provides intellectual property and technology management services, has announced that Karen Hiser, a senior consultant at the firm, will serve as a panelist in IP Marketing Advisor’s webinar, “Turn Social Media into a Marketing Home Run for Your TTO,” which will take place on Tuesday, Feb. 22 at 1 p.m. In the 90-minute webinar, a panel of experts will discuss how to implement effective social media strategies in order to increase exposure, build communities and create business opportunities.  Each presenter will offer immediately implementable strategies and success stories that illustrate the benefits of establishing a social media presence.  Hiser will focus on creating better visibility for technologies available for licensing and generating more high-quality leads. To register for the webinar, visit opens new browser window).

“University technology transfer offices can benefit from many emerging social media platforms,” said Hiser. “By learning how to harness the potential of social media tactics, TTOs can expand their reach in a cost-effective way.”


- Other panelists include Morgan E. Estabrook, the outreach and communications manager at the University of Virginia Patent Foundation, and Lindsay Lennox, the marketing and communications manager at the University of Colorado Technology Transfer Office.

- Technology transfer professionals are invited to complete a five-minute survey on their use (or non-use) of social media, the results of which will be shared at the webinar.

- Karen Hiser has presented sessions on using social media to several organizations, including the Association of University Technology Managers® eastern regional chapter and the Women Presidents’ Organization.

Social Media Tools Can Be Valuable for Tech Transfer Offices: Blogs and Microblogging (link opens new browser window) (blog).

Guidelines for Your TTO Blog, Microblog, and Other Social Media Tools(link opens new browser window) (blog).

The Dos, Don’ts, and Benefits of TTO Use of Social Media(link opens new browser window) (blog).

Facebook versus LinkedIn: Which Is Better for Your Business?(link opens new browser window) (blog).

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