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Fuentek Announces 'Stop Reacting, Start Proacting' Technology Transfer Webinar On Nov. 2

Tech Transfer Consultants Danielle McCulloch and Dave Wasby To Lead Webinar On Planning For Strategic Technology Marketing

(October 5, 2011)

Marketing Planning Webinar

Danielle McCulloch
Danielle McCulloch

Dave Wasby
Dave Wasby

APEX, N.C. – Laura A. Schoppe, president of Fuentek, LLC, a local technology consulting firm that provides intellectual property and technology transfer services, has announced that the company will host a 60-minute webinar titled,Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing on Wednesday, Nov. 2 at 2 p.m. EDT.  Led by senior technology transfer consultants Danielle McCulloch and Dave Wasby, the webinar will explain proactive and efficient techniques for selecting technologies to market and how to develop an effective plan for each one. Participants will learn how to assess the technology’s market-based potential, search for and identify qualified prospects, choose the right marketing strategy, and prepare clear and persuasive marketing collateral.

With more than 10 years' experience providing intellectual property and technology transfer services, Fuentek has developed a proven methodology to successfully market patents.  The strategy presented in the webinar on Nov. 2 will examine the benefits of being proactive and efficient when choosing a marketing approach, developing a plan, creating collateral and executing your strategy when it comes to marketing your technology transfer opportunities.

“With dozens or even hundreds of patents in the portfolio, lots of tech transfer offices struggle with how to best manage marketing them,” said Schoppe.  “This webinar will prepare TTO professionals to develop the most proactive and efficient action plans so that they can transform their innovators’ ideas into commercialized products in the marketplace.”

Register for the webinar now!


- The live webinar is $185.  Participants can add on a recorded video of the webinar for an additional $50.

- Participants will receive a free copy of Fuentek’s white paper “Market-Based Technology Assessment: A Step-by-Step Guide for Part 2 of Commercialization Decision Making”.

-  This webinar is follow-on to Fuentek’s successful webinar, “A Step-by-Step Process for Technology Screenings: Technology Triage for TTO Professionals and Interns”

- Find out more about Fuentek’s training programs.

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