U.S. Expert Weighs In On Social Media Relevance in Australia's Technology Growth
AU Technology Transfer Experts Gather at Annual KCA Conference
(September 30, 2014)
RESEARCH TRIANGLE PARK, N.C. – Australia's leading professionals in technology commercialisation gathered in Brisbane at the KCA (Knowledge Commercialisation Australasia) Annual Conference recently to learn and discuss new ways of advancing technology transfer of Australia's research. One of the biggest insights these leaders walked away with was a better understanding of how social media must become a key element in advancing Australia's innovation commercialisation. They gained this insight from U.S.-based technology transfer expert and keynote speaker Laura Schoppe, founder of Fuentek, LLC, one of the world's leading intellectual property (IP) and technology transfer consulting firms.
In her presentation, Schoppe advised Australian tech professionals on the use of social media as a means to provide a quick, cost-effective method of reaching wider audiences and key players. She also broke the stereotype that the use of social media isn't applicable for tech transfer marketing, by explaining how they can capitalize on it to more easily achieve everyday objectives.
"One of the biggest problems facing technology transfer offices in Australia is connecting with industry because of the time shift," says Laura Schoppe, President of Fuentek, LLC. "Tech transfer offices that understand how to use social media tools effectively will have a better opportunity to connect with industry on the other side of the globe to build their reputation, get assistance with evaluating new technologies and ultimately market those technologies."
Schoppe went on to provide the attendees with a complete outline of what social media platforms should be used and a plan to maximize the utilization of these platforms to assist them in growing Australia's technology transfer opportunities.
Knowledge Commercialisation Australasia (KCA) is the peak body for organisations and individuals associated with knowledge commercialisation and exchange between public sector research organisations and business and government entities. KCA seeks to link, enable and inspire members, as well as provide the necessary tools and opportunities to spur on greater translation of research for economic and community benefit, and create a more vibrant and productive Australian economy.
"We are grateful to have such renowned technology transfer experts provide our members with practical advice and examples on how to apply creative marketing strategies like the use of social media to advance their work," said Melissa Geue, Executive Officer of KCA. "Laura did an amazing job and helped our members understand the true value of using social media when it comes to commercialising our new technologies."