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Fuentek To Host Webinar Training For Technology Transfer Professionals And Interns

TTOs Gain Skills In Social Media And Technology Screening

(February 23, 2011)

Laura Schoppe

Laura Schoppe

Karen Hiser

Karen Hiser

APEX, N.C. – Laura A. Schoppe, president of Fuentek, LLC, a local technology consulting firm that provides intellectual property and technology management services, has announced that the firm is launching a series of webinars this spring. Designed to help technology transfer offices (TTOs) gain the skills they need to operate efficiently, effectively and proactively in this challenging economic climate, the webinars feature practical, how-to advice from Fuentek’s highly experienced staff.

Registration is now open for the first webinar, titled How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort, which will take place on Thursday, April 7 at 2 p.m. EDT. Based on actual experiences with Fuentek clients, this 90-minute webinar for tech transfer professionals gives participants an insider’s peek at a real-world technology marketing campaign that strategically and proactively used social media along with traditional marketing tools.

“I am pleased that we are introducing this important new service to TTOs at universities, government labs and private companies,” said Schoppe. “We know budgets are tight, and these webinars give these professionals a chance to receive high-quality, practical training that they can put to work right away in their daily work without incurring travel expenses.”


- Information and registration for the social media webinar is available online:

- The social media webinar will be led by Fuentek’s Schoppe and Karen Hiser, who have taught numerous trainings on this topic.

- The cost for the live webinar is $185, and registrants can purchase a high-quality video recording for just $50 more.

- Technology transfer professionals are invited to complete a five-minute survey on their use (or non-use) of social media, the results of which will be shared at the webinar and on Fuentek’s website.

- The second webinar in Fuentek’s series, titled Putting Your Interns to Work: A Step-by-Step Process for Technologies Screenings, will be held on Thursday, May 19 at 2 p.m. EDT.

Laura A. Schoppe is president of Fuentek, LLC, a consulting firm that provides intellectual property and technology management services with a specialization in technology commercialization. In her role as president, Laura is responsible for managing relationships as well as establishing strategic client plans and conducting training workshops for clients. In 2005 and 2006, recognized Fuentek as one of the top 50 women-owned businesses in North Carolina. Laura also has more than 12 years of successful experience in spearheading research for several defense contractors, as well as an extensive background in all aspects of intellectual property management, particularly leading license negotiation activities from transition innovations to new products. She has led major technology transfer projects at leading universities and government agencies, and Fortune 500 companies have sought her advice on strategic planning related to their intellectual assets. As a result of her expertise, Laura has been selected to speak at several national and international conferences and has published many papers and book chapters. In 2008 Laura was recognized as one of the Triangle's top 25 businesswomen with Triangle Business Journal's prestigious Women in Business Award for her exemplary leadership skills in the innovation category.

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