TECH TRANSFER CONSULTANCY

Fuentek’s In-Depth Insights
Fuentek’s experienced experts offer detailed guidance on maximizing
the impact of your Technology Transfer Office.
LINKS TO PAPERS, WEBCASTS, PODCASTS, AND WEBINARS are provided once registration is complete. ==>>

Featured Insights

Cutting-Edge Tech: A How-To Guide for Corporate Licensing Officers

Published in Intellectual Asset Management (IAM) magazine, this article provides step-by-step guidance for where/how to find technologies developed at U.S. universities and government labs. It also provides details on how industry can successfully engage with—and eventually enter a cooperative agreement with—academia and government technology transfer offices and researchers to access these innovations.

How’d We Do?: Establishing Useful Technology Transfer Metrics

Research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.

TECH TRANSFER OFFICE BEST PRACTICES
Creating the Efficient and Effective Technology Transfer Office

This webinar provides details on creating an efficient and effective technology transfer office. Learn to implement the strategies to achieve tech transfer success, while achieving your goals and meeting your metrics.

How’d We Do?: Establishing Useful Technology Transfer Metrics

Research-based recommendations for measuring performance and success of tech transfer programs in government, academic, and corporate institutions.

Infographic: Cultivating Intellectual Property

This fun infographic was created to not only illustrate which activities enable Technology Transfer Offices to successfully manage their innovations but also when those activities should occur in order to maximize overall success in commercializing IP.

Infographic: Road to Technology Transfer

Developed as a service to technology transfer professionals, this infographic lays out a representative path from innovation to product launch. 

Laura Schoppe Discusses Patent Portfolio Screening

In this podcast, Schoppe explains what these screenings involve and how they can help companies maximize the value of their intellectual property. She offers advice on when companies should screen their intellectual property and goes into detail about the importance of performing these screenings.

Proactively and Strategically Managing IP

This webcast provides an overview of each step in the Fuentek Filtering Process, which enables TTOs to be proactive and strategic in managing the many technologies in the intellectual property (IP) portfolio. From screening and assessment into marketing and deal making, this process enhances cost-effectiveness and success.

UNIVERSITY AND GOVERNMENT TECH TRANSFER OFFICES
A Roadmap for Commercializing Federally Funded Research: Guidance for University and Government Lab Technology Transfer

Federal R&D funding results in significant amounts of innovation at universities and in government labs. To reap the economic, humanitarian, or other benefits of this R&D requires proactive, efficient, and effective filtering through the dozens—or even hundreds—of innovations that the researchers report each year. This paper presents a filtering model for identifying and prioritizing high-potential technologies offering implementation guidance as well as specific real-world examples of the model in practice.

Best Practices in Centralization, Coordination, and Consolidation in University Technology Transfer Offices

Technology transfer programs at major research universities and other large institutions vary greatly in their technology transfer structure, both at the campus level and (for large, multi-campus institutions) at the institutional level. This paper discusses best practices for implementing (1) centralization within a single campus, (2) coordination across multiple campuses, and (3) consolidation across multiple campuses. Although written with a focus on universities, the principles and practices are applicable to federal laboratories as well.

Centralized Tech Transfer Foundation for NC Public Universities and Colleges

Submitted to the North Carolina Innovation-to-Jobs Task Force, this paper summarizes in 1 page the concept of having a centralized foundation outside of the state university structure to own and manage its intellectual property. It also includes information gathered in 2012 concerning 10 similar foundations in Iowa, Tennessee, Wisconsin, Florida, Alabama, Utah, Washington, and Michigan.

Developing an Effective Internship Program for Your University’s Technology Transfer Office

Tech transfer internship programs offer many benefits to both the students and the organization. This paper gives insights into some of the best practices learned at the University of Illinois at Urbana-Champaign (UIUC), which is described in an accompanying case study.

Enhancing Economic Development through Technology Transfer of Federal- and State-Funded R&D

Federal- and state-funded research and development (R&D) organizations such as public universities and government laboratories have the potential to positively impact regional economic development in many ways. Some of these contributions emerge from these organizations’ technology transfer programs. This paper offers specific ways that R&D organization TTOs and economic development agencies can contribute to a mutually beneficial partnership.

The Pros and Cons of No-Cost License Revenue-Sharing Patent Marketing and Brokerage Services

Guidance for federal agencies considering various venues for “passively” marketing their technologies.

TECHNOLOGY EVALUATION
Conducting Tech Transfer Interviews with Inventors

Inventor interviews are a key step in all market-based technology assessments and in some preliminary technology screenings. This webcast will help you get the most out of an inventor interview, providing advice the right questions to ask and what to do with the answers.

Screenings Step-by-Step: Technology Triage for TTO Pros and Interns

This 90-minute webinar provides an overview of Fuentek’s step-by-step process for conducting an effective technology screening, helping you make the “technology triage” decision in a fast, cost-efficient manner.

The What? and Why? of Market-Based Assessments

After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.

Why Perform Technology Screenings

In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.

MARKET RESEARCH
Creating a Targeted Outreach Approach: Leveraging Patent Data

This 20-minute webcast presentation explains how to strategically evaluate the IP portfolio and then use patent data to find potential targets for marketing technology licensing and partnership opportunities. Presented to the Internal Technology Transfer Workshop hosted at the Jefferson National Accelerator Facility (Jefferson Lab), this information is also relevant to universities, research institutes, and companies.

Research Tip: Developing Keywords

This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.

The Value Chain

The value chain is an essential tool to identify target markets and prospective licensees for a technology. This 3-minute webcast discusses how to construct and use a value chain to understand the IP landscape in a technology area and identify potential licensees.

Valuing the Deal: Working the Negotiating Table to Your Advantage

This 80-minute webinar provides practical advice for licensing managers on how to build an effective negotiations strategy.

Why Prepare for Licensing Negotiations

This webcast provides licensing managers with tips for the kinds of research to conduct before heading into licensing and royalty negotiations.

TECHNOLOGY MARKETING
Crafting Your Technology Marketing Message

Just because you’re using social media doesn’t mean you can ignore the basics. You have to think about the AMMO: your Audience, your Message, the best Mechanism for conveying that message, and the desired Outcomes. This webcast discusses the AMMO and teaches you how to craft your message effectively.

Effective Technology Marketing: Get to the Negotiating Table

This 60-minute webinar will give you the tools you need to be more successful in your marketing your technology transfer opportunities.

Effective Technology Overviews

This 4-minute webcast explains how to write an overview that resonates with your target audience, focusing on the technology’s description, benefits, and applications.

How to Write an Effective Technology Marketing Description

Web pages about your licensing/partnering opportunities are a vital component of your overall marketing effort to transfer technologies to and partner with industry, adademia, and government organizations. Such Web pages have the advantage of being dynamic, enabling you to make updates and changes as the technology is further developed or as you receive feedback about the page’s content. This paper discusses important factors to consider before you start creating the technology marketing description and presents a step-by-step process for preparing an effective marketing piece.

Mechanisms for Technology Marketing

What is the best way to reach your licensing prospects? This webcast gives a comprehensive review of the various traditional, digital, and social media mechanisms for marketing your technologies. The instructors also present the key questions to ask yourself in determining the best mechanisms.

Pitching for Innovators: Communicate at the Right Level for Any Audience

This 45-minute webinar provides practical advice that will help innovators learn how (and why!) to talk with potential licensees, partners, and investors about their technologies.

Preparing to Engage Tech Transfer Prospects

There is no substitute for being prepared. In this webcast, you’ll learn how to proactively plan to engage marketing prospects and use various media to convey your compelling message.

Stop Reacting, Start Proacting: Planning for Strategic Technology Marketing

This 60-minute webinar explains how to get the biggest bang out of your marketing buck by being proactive and efficient in selecting the technologies you market and developing the right plan for each one.

Tactical Tools for Tech Transfer Marketing Strategies

This webcast provides real-world strategies for mixing and matching a combination of marketing mechanisms to reach target audiences and promote technologies. You’ll learn how to tailor your message and which marketing tools provide the biggest bang for your limited buck.

Understanding and Explaining a Technology’s Commercial Potential

In less than 4 minutes, this webcast presents the three key components of commercial potential and guides innovators through considering how their technology fits into the market.

ONLINE AND SOCIAL MEDIA TECH MARKETING
Digital Media Guidelines for Tech Transfer Offices

This paper provides comprehensive guidance for all aspects of digital media for tech transfer. In addition to well-established digital tools, such as Web sites, IP exchanges, open innovation portals, and e-mail marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools. These tools include blogs; microblogging via a Twitter® feed; networking tools such as LinkedIn® and Facebook® sites; and sites for sharing video, slideshows, or other content.

How to Build an Effective Technology Transfer Web Site

Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders.

How to Do an Inventor Podcast for Tech Transfer Marketing

Podcasts can be an excellent tool for explaining a technology available for licensing… if they are done well. This webcast gives you the key information you need to plan and deliver an effective inventor podcast. Also discussed are the results that podcasts can help generate in terms of leads.

How We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

This 90-minute webinar-based case study gives you an insider’s peek at a real-world technology transfer marketing campaign. That campaign strategically and proactively used social media along with traditional marketing tools.

Leveraging Social Media for Technology Transfer Marketing

Whether your TTO is already blogging and tweeting or still evaluating the best way to leverage the benefits of Web-based communication tools, this comprehensive primer will help you plan and execute a comprehensive social media strategy. Packed with practical tips, the white paper offers experience-based recommendations for the effective use of the leading social media platforms.

Marketing Your Technologies Online

The Web is an ideal tool for promoting your licensing opportunities. But what does an effective technology marketing Web page look like? This webcast provides you a list of the must-have elements for your technology Web pages and shows a real-world page as a sample.

The State of Social Media in Tech Transfer: 2013 Survey Results and Recommendations

This white paper summarizes the responses of more than 100 technology transfer professionals to a February 2013 survey regarding social media’s role in their daily operations and its impact on their technology transfer office (TTO). The authors also offer recommendations for increasing the impact of social media for technology transfer.

Using Blogs to Market Your Technologies: How and Why

This webcast provides key tips for technology blog postings and presents hard data on the value of using blogs to promote your technology licensing opportunities.

TECHNOLOGY SOURCING, OPEN INNOVATION, AND SYMBIOTIC INNOVATION
Cutting-Edge Tech: A How-To Guide for Corporate Licensing Officers

Published in Intellectual Asset Management (IAM) magazine, this article provides step-by-step guidance for where/how to find technologies developed at U.S. universities and government labs. It also provides details on how industry can successfully engage with—and eventually enter a cooperative agreement with—academia and government technology transfer offices and researchers to access these innovations.

Investigate before Investing: Using Technology Transfer Principles to Guide R&D

Achieving space program goals in a cost- and time-efficient manner requires that research and development (R&D) investments be strategically directed. An efficient R&D strategy involves careful investigation into existing sources of technical solutions. The investigations into sources for potential technology solutions and the future potential market/social benefits via spin-off are complementary activities that can, and should, be undertaken simultaneously. The findings are dually informative and should be gathered before R&D investments are made. This paper describes how to conduct these investigations.

Laura Schoppe Discusses Collaborative Research and Development

In this podcast, Schoppe addresses technology infusion and explains what steps companies should take before searching for potential partners. She goes into detail about the Strategize-Seek-Secure process and how following that methodology will ensure the success of a technology partnership.

Perspectives on Innovation

Organizations view innovation and intellectual property (IP) differently, depending on factors such as size and revenue streams. Because open innovation often brings different types of organizations together, we offer this 5-minute webcast to explain how these views differ. Perspectives discussed include large/medium companies, small businesses and startups, research organizations, and government agencies.

Sources for Space Technologies: Finding and Evaluating New Partners

Successful technology sourcing requires (1) finding a match between an organization’s needs and technologies and those of an external partner and (2) helping both parties realize that they have something to gain from working collaboratively. This paper discusses how to find and prioritize relevant organizations, develop marketing collateral, contact potential partners, and conduct negotiations for a collaborative research and development (R&D) agreement.

Using Symbiotic Innovation to Implement Open Innovation

This 3-minute webcast considers how applying the principles of Symbiotic Innovation—that is, the proactive and concerted operation of spin-out and spin-in, recognizing that these are interdependent activities—can take open innovation to the next level.

Register to Access Fuentek’s In-Depth Insights

Simply fill out the fields below to unlock access to all of Fuentek’s white papers, webcasts, podcasts, and webinars.