webinarHow We Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

A 90-minute webinar video for tech transfer professionals

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How We Rode the Social Media Wave:
Lessons Learned from a Technology Marketing Effort

You know that social media is the new business as usual. You know you should incorporate social media into your marketing tool box, posting content not only on your Web site but also on YouTube™, SlideShare, and other services—not to mention in blogs and through Twitter®, LinkedIn®, and maybe even Facebook® sites. But no one talks about exactly how to get out past the breakers and truly ride the social media wave and get results… until now.

This 90-minute webinar-based case study gives you an insider’s peek at a real-world technology marketing campaign. Implemented in 2010, that campaign strategically and proactively used social media along with traditional marketing tools.



"We got lots of ideas on where
and how we can start successfully using social media in our daily work lives.
"

– Webinar Attendee
What were the inputs? What were the outcomes? Attend this webinar to find out:

  • See the step-by-step, week-by-week strategy for using social media tools
  • Watch the results of this real-world example unfold and witness the impact
  • Consider the financial costs of incorporating social media tools
  • Learn exactly what to do—and what not to do—when building a online profile, writing blogs, tweeting, and more

Led by Fuentek’s founder and president Laura A. Schoppe and senior consultant Danielle McCulloch, this webinar is based on actual experiences with Fuentek clients.

"Thanks for all the great information on social media for Tech Transfer Offices. We learned a lot from your talk!"


– tweet from private sector technology commercialization company

More about using social media in tech transfer

As discussed extensively in Fuentek’s blog and throughout the industry, social media tools represent a powerful yet cost-effective tool for marketing technology transfer—both specific opportunities and your organization’s program more generally.

The term “social media” simply refers to Web-based tools that allow people to communicate with each other. The popularity and rapid adoption of social media tools such as Twitter, blogs, Facebook, and LinkedIn has been tremendous.

For technology transfer offices (TTOs), social media is the new version of an e-mail newsletter. Information that previously would have appeared in a periodic e-mail newsletter now appears in a variety of social media outlets, such as a blog or Twitter. TTOs have much to gain from incorporating social media into their communications toolbox.

Meet the instructors

schoppeLaura A. Schoppe has presented dozens of national and international training sessions, workshops, lectures, and webinars on a wide range of tech transfer topics, including social media. Since founding Fuentek in 2001, she has led major technology transfer projects at leading universities and government agencies, and Fortune 500 companies have sought her advice on strategic planning related to their intellectual assets. The winner of several business awards, Laura has numerous publication credits and was featured on National Public Radio in 2010.


MccullochDanielle McCulloch has served as the lead trainer for in-person and webinar-based training of interns and tech transfer professionals at several major research universities. She also trains new Fuentek staff in the art and science of rapid technology screenings, in-depth market assessments, and other aspects of the tech transfer process.





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Twitter is a registered trademark of Twitter, Inc.
LinkedIn is a registered trademark of LinkedIn Corp.
Facebook is a registered trademark of Facebook, Inc.


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