Every university technology licensing officer dreads that moment when a company has expressed interest in a piece of intellectual property (IP)… but doesn’t want to sign a license. Fuentek has found that industry-sponsored research can be a useful tool to get things “unstuck” in these situations. We moderated a session at the AUTM annual meeting that provided insights on this approach from two universities and a pharmaceutical company.
As a longtime consultant for the technology transfer program at Georgia Tech, Fuentek has supported our university client’s involvement with several events. Some events were hosted at Georgia Tech, while for others our client was an attendee. Following up on the success of these events, Fuentek’s Danielle McCulloch teamed up with Georgia Tech’s René Meadors to compile their thoughts and share some advice with our readers.
Longtime readers of the Fuentek blog know that we have a lot of experience setting up new internship programs for technology transfer offices (TTOs). From planning the program to selecting the candidates to training and mentoring the interns, we’ve done it all. We even published a white paper about it. So today I’d like to have a little fun while I share Fuentek insights about tech transfer internship programs.
The Fuentek team is getting ready to head down to Florida for the 2017 meeting of the Association of University Technology Managers® (AUTM®). AUTM’s national meeting provides a great opportunity for technology transfer professionals to network with universities, industry, investors, and research institutions. It’s also an excellent way to learn about the latest advancements in tech transfer and even advance your career. Fuentek has long participated in the annual meeting, from moderating sessions to speaking and exhibiting. And this year is no exception. Here’s a sneak peek into our plans for this year.
Invention disclosures are a technology transfer office’s (TTO’s) bread and butter. Therefore, TTO success depends in large part on having a productive relationship with your organization’s researchers. Building a strong foundation with researchers is an ongoing process that happens before, during, and after they file their invention disclosures. Fuentek’s experience has shown that there are three areas where a TTO can focus these efforts…
Today for the final installment in our Marketing Mondays series, I’m going to talk about cultivating your leads. The advice and examples offered here are designed to help your technology transfer office (TTO) stay in the sweet spot of putting in enough time to develop a qualified prospect without wasting time trying to force something that’s not meant to be.
Marketing technologies has never been easy. And grabbing the attention of busy decision makers is more challenging than ever. So, today I’m going to share Fuentek’s top tips for developing compelling and appealing content when marketing innovations. Based on our years of experience successfully marketing our clients’ technologies, this advice helps ensure your target Audience hears your Message — regardless of the Mechanism you use — so you can achieve your Outcome.
Today, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology. The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry.
Earlier this spring, NASA’s Armstrong Flight Research Center (AFRC) signed a license allowing Vigilant Aerospace Systems to integrate its patent-pending sense-and-avoid system into the startup company’s FlightHorizon™ avionics platform. This deal is noteworthy not only because it may improve flight safety for all kinds of aircraft, including UAVs/drones, but also because it provides a valuable tech transfer case study.
Gathering and analyzing market data may be at the heart of developing the technology transfer strategy, but its value is not limited to the go/no-go decision and planning how to move forward. There are some less obvious but extremely impactful ways that market data can be a useful tool for a tech transfer office (TTO). Here are four projects I’ve worked on recently that illustrate some of the powerful ways your TTO can make use of market data.
Using Sponsored Research to Bridge the Licensing Gap: Insights from AUTM Panel
Bringing Tech Transfer into the Classroom Curriculum: Insights from AUTM Panel
Experience That Pays Off: Hosting and Attending Tech Events Large and Small
Benchmarking & Metrics (14)
Competitive Intelligence (26)
Entrepreneurial Ecosystems (23)
Industry Trends (8)
IP Portfolio Prioritization (14)
Licensing Negotiations & Valuation Support (30)
Marketing Collateral (17)
Organizational Analysis (9)
Publications & Events (16)
R&D Sponsor/Partner Identification (22)
Researcher Relations (15)
Securing Stakeholder Support (18)
Social Media (33)
Stakeholder & Management Buy-in (16)
STEM (Science Technology Engineering Math) (18)
Streamlined Processes & Procedures (33)
Success Stories & Award Submissions (21)
Tech Transfer Industry Events and Activities (38)
Tech Transfer Training (24)
Technology Evaluation & Strategy Development (28)
Technology Sourcing (14)
Virtual Teams (10)
Worth Reading (30)