Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and …

Innovators can often be a huge asset when you are in discussions with a potential licensee. After all, they bring more knowledge and expertise about the invention to the table than anyone else. They also often are a good source of information about potential applications and target markets. But as we at Fuentek have learned over many years of experience, one should never underestimate the strength of the connection between the innovator and his or her invention–and how that can help or hinder the commercialization process. Let’s take a look at a specific example.

We’ve blogged often about the importance of digital channels in your communications strategy. Most recently, we’ve offered free webcasts with tips on marketing your technologies online and choosing the right mix of marketing mechanisms. Now, we have released an exciting new white paper that offers all of our best practices in one read. I wrote “Digital Media Guidelines for Tech Transfer Offices” with Fuentek founder and president Laura Schoppe as an all-inclusive primer about planning and executing a comprehensive digital media program for TTOs. Packed with practical tips,…

While many of the leading examples of utilizing a Balanced Scorecard highlight Global 2000 commercial companies, this tool is just as effective within government and public service organizations, non-profit entities, and academic institutions, including Technology Transfer Offices (TTOs). The various perspectives that an organization will elect to monitor and measure are aligned with the overall vision, mission, and goals established by the enterprise.

Editor’s Note: This is the final post in a four-post series examining Fuentek’s lessons learned from managing Intellectual Property Asset Management (IPAM) database system migration projects. As I noted in the previous posts in this series, three criti …

Editor’s Note: This is the third in a four-post series examining Fuentek’s lessons learned from managing Intellectual Property Asset Management (IPAM) database system migration projects. As I noted in the previous posts in this series, three critical e …

Editor’s Note: This is the second in a four-post series examining Fuentek’s lessons learned from managing IP Asset Management (IPAM) database system migration projects. As I noted in the first post in this series, three critical elements can position y …

Editor’s Note: This is the first in a four-post series examining Fuentek’s lessons learned from managing IP Asset Management (IPAM) database system migration projects. Subsequent posts will focus on the three critical elements of a successful systems i …

Editor’s Note: This is the second post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and technology commercialization initiativ …

Editor’s Note: This is the first post in a two-post series examining the best practices Fuentek has captured by utilizing an IP asset management (IPAM) database to support intellectual property (IP) marketing and commercialization initiatives. Since 20 …