Editor’s Note: This is the final post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in a previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to more consistently and predictably …

Editor’s note: This is the fourth post in a five-part series examining Fuentek’s Deal-Making 4 P’s.) As I noted in a previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to more consistently and predictab …

Editor’s Note: This is the third post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in a previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to more consistently and predictably …

Editor’s Note: This is the second post in a five-part series examining Fuentek’s Deal-Making 4 P’s. As I noted in my previous post, Fuentek’s proven Deal-Making 4 P’s can position your Technology Transfer Office (TTO) to more consistently and predictab …

Editor’s Note: This is the first in a five-part series examining Fuentek’s Deal-Making 4 P’s. This overview will be followed by posts that focus on each “P” within this approach. Visit our blog each Monday to check them out. Fuentek’s proven methodolog …

Establishing effective communications with potential licensees or prospective partners is a daunting task. Successfully getting someone’s attention, developing the business case for a constructive dialog, establishing the proper protocol for effective interactions, and engaging in a constructive dialogue can be complex and time-consuming.

Maintaining effective communications with your Technology Transfer Office’s key stakeholders—inventors, attorneys, administrators, financial personnel, public relations department—sounds easy, but quite often it is considerably more challenging and resource intensive than we expect. Many of us are working with colleagues who have too many demands placed on them with too few resources and too little time.

Karen Hiser and I had the pleasure of presenting Tech Transfer Marketing Concepts and Marketing Social Media Strategies at the AUTM Eastern Region Meeting in Atlanta on June 8. Both of our sessions were well attended and were extremely interactive, with the participants posing pertinent questions and sharing their personal experiences and challenges.

In my last posts, I discussed the value of social media tools such as blogs, with some extra discussion of microblogging, as an effective means of communication for Technology Transfer Offices (TTOs). Now I offer the following guidelines to position yo …

In my prior post on the value of social media tools, I noted the potential synergy between blogging and microblogging. In this post, I will elaborate on the application and uses for microblogging and how this tool can benefit a Technology Transfer Offi …