The task of developing a social media strategy for your organization may sound daunting. So much of the hype of social media tools appears to be focused on consumers or business-to-consumer (B2C) applications. After following this trend for the past se …
Effective change leadership is one of the most challenging and rewarding opportunities for leaders. How do tech transfer office (TTO) directors effectively lead their organization through changes in the institution’s leadership, reorganizations, institutional economic challenges or legal disputes? How can you become a champion and lead your organization in the pursuit of objectives to align with a new set of imperatives from your institution or immediate management?
In recent posts on marketing intellectual property (IP), I have conveyed the merits of implementing an iterative marketing process. This process includes validating your decision to invest resources in commercialization, developing your marketing plan, …
Laura Schoppe and I staffed an exhibitor booth at the 2010 annual meeting of AUTM (Association of University Technology Managers) in New Orleans from March 18 through 20. The meeting included 1,650 attendees and more than 70 exhibitors. We engaged with hundreds of technology transfer professionals across the globe over three very full days.
In recent posts on Marketing Intellectual Property, I have described the merits of implementing an iterative marketing process; validating your decision to invest your resources in commercializing a technology; developing your marketing plan; and execu …
The Starr Soft Support isolation system incorporates a jacking system with NASA’s inflatable isolators, allowing an aircraft to “float” in mid-air without the need for a critical lift. Advanced isolation system lets aircraft “float” in mid-air without …
Laura Schoppe and I have posted several blog entries recently on the virtues of a virtual organization model, including posts on our recent NPR interview, Flex Options in the Workplace, and the benefits of a virtual team. Laura also wrote an article fo …
Updated Oct. 12, 2010An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Once your plan is in place, the fun begins with Executing the Marketing …
An effective, iterative IP marketing process should include a well-conceived plan that focuses on delivering an acceptable return on your resource investments. Your plan should be more of a “living,” outline-level guide than a voluminous document that …
An effective, iterative IP marketing process begins with revisiting the decision to proceed with marketing. This first step might seem odd, given that the “go” marketing decision was informed by an assessment. But in most cases, there is a lag between …
