TECH TRANSFER CONSULTANCY
Karen Hiser
Live from FLC 2011: Social Media Session Facilitates Great Discussion

I’m very excited to be blogging from Nashville, TN where Laura Schoppe and I are attending the 2011 national meeting of the Federal Laboratory Consortium for Technology Transfer (FLC). Yesterday we led a half-day preconference training session covering …

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Finding the Deal Worth Making: How to Qualify a Technology Licensing Prospect

Thanks to Fuentek’s social media efforts, our inbound leads for client technologies have been going up dramatically, as have the leads coming in through more traditional marketing mechanisms. I get so excited every time we generate a new lead for one of our customers! But as exciting as that is, we always take a step back and qualify the lead.

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Thoughts about Our First (and Next!) Tech Transfer Webinar

A week ago, I got the chance to put our tips for webinar trainers into practice with our webinar How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. Personally, I thought the session went well, and the evaluations sugg …

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This Just In: The Full Results Of Our Social Media Survey!

Fuentek is pleased to present the full results of our first online survey. The subject was social media—a topic I’ve been eating, breathing, and sleeping in preparation for the webinar we just finished! (If you missed it, you can sign up to receive not …

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It’s Almost Time: Have You Registered For Our Social Media Webinar?

I’m getting really excited about our upcoming webinar on social media, How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort. It’s coming up very soon—next Thursday on April 7—so we’re in the last few days to register (th …

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Musings on Social Media Metrics (and Webinar Winners!)

If you’ve been reading our blog for a while, you know that social media for technology transfer is really on my mind these days, especially given last month’s webinar with Technology Transfer Tactics and our April 7th webinar: How I Rode the Social Med …

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Proctor & Gamble Open Innovation Twitter Chat Describes Symbiotic Innovation Success

I was pleased to hear about P&G’s broad definition for open innovation—which closely matches Fuentek’s definition of Symbiotic Innovation—encompassing traditional out-licensing, R&D partnerships, and in-licensing simultaneously. As P&G’s Thoen put it during the chat, “out-licensing is [a] way to build healthy partners.” (Check out Laura’s post on other ways that out-licensing (spin-out) facilitates partnership development (spin-in).)

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Webinars Go Social: Marketing Your TTO in All the Right Places

Yesterday I had the pleasure of participating in the Technology Transfer Tactics webinar, Turn Social Media into a Marketing Home Run for Your TTO. Whenever I participate on a panel, I always find that I can learn something from my co-presenters—and th …

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TTO Use of Social Media: A Sneak-Preview of Our Survey Results

If you have been following Fuentek on Twitter or looked at our newly designed Web site recently, you know that we’re currently conducting a survey on the use of social media tools by technology transfer offices (TTOs). Have you taken it yet? If not, th …

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Deal Making and the Art of Creative Royalty Structures

A large part of successful technology licensing is remembering that one size does not fit all when it comes to structuring royalty rates. Sure, standardization can help streamline your work. But in some cases, you have to take a creative approach in order to secure the deal.

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