TECH TRANSFER CONSULTANCY
Karen Hiser
NASA’s Research Helps in the Fight Against Cancer

A NASA technology originally developed for the space program has evolved into a state-of-the-art medical device that increases the effectiveness of chemotherapy treatments and provides natural, drug-free pain relief for thousands of Americans.

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NASA Technology Enables Vision Screening for Millions of U.S. Children

Photo courtesy of Vision Research Corporation. As any parent knows, it can be a challenge for young children to sit still during an eye exam, let alone respond to a series of questions about what they are seeing. In the case of infants and pre-verbal c …

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Facebook versus LinkedIn: Which Is Better for Your Business?

I recently had an opportunity to speak to the Raleigh, NC chapter of the Women Presidents’ Organization about social media and how to leverage it for business. This astute group of women included owners of businesses ranging from environmental services …

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It’s Not Just for Job Searches: Using LinkedIn for Technology Transfer Marketing

LinkedIn is a great tool for finding a job, but it’s also valuable for intellectual property (IP) marketing, generating potential licensing leads. Here’s how I get the most out of LinkedIn for technology transfer marketing. When I am looking for contac …

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Tailor Your Marketing Pitch through Effective Listening

Any good sales person knows that a one-size-fits-all approach to sales presentations never works. The same is true for marketing presentations for intellectual property. To be most effective, the technology manager must help inventors tailor their presentations to match the needs of the licensing prospect. How do you figure this out? Through effective listening.

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NASA Seeks Partner for Non-Destructive Evaluation of Composite Materials

The above image shows composite testing on a mirror at NASA’s Marshall Space Flight Center. The Non-Destructive Evaluation (NDE) team at NASA’s Marshall Space Flight Center is looking for a partner that can provide information and expertise to support …

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NASA’s High Altitude Hydration System Gets High Marks from R&D 100

An innovative technology developed at NASA’s Johnson Space Center for harsh, cold, high-altitude conditions has reached a new height as a recent winner of a prestigious R&D 100 Award. The High Altitude Hydration System was originally conceived and …

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NASA Develops Composite Tank Designs Ideal for Cryogenic Liquids

Several new designs and fabrication methods developed by innovators at NASA’s Marshall Space Flight Center combine advances in performance with low-cost processes to enable economical production of strong, lightweight, adaptable, uniquely shaped, insul …

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NASA’s Generalized Fluid System Simulation Program Benefits NASA Missions and Commercial Applications

Again and again we hear about how innovations developed at NASA for the space program are being used outside the agency for entirely new applications—thanks to the technology commercialization successes of NASA’s technology transfer program, the Innova …

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Technology Managers Get Savvy with Digital and Social Media at the AUTM Eastern Regional Meeting

None of the technology managers that we met with debated the value of digital and social media tools for marketing intellectual property. But unanimously they faced that age-old problem of too little time and resources. We would counter that, in the long run, leveraging digital and social media will save you time and money—by creating a “pull” marketing effect that brings well-qualified prospects to your licensing and technology commercialization opportunities, rather than you having to find them.

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