A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.
We at Fuentek are thrilled to share some exciting news for one of our clients. Kolon Industries will receive the Display Component of the Year Award for its Colorless Polyimide (CPI™) film. And later this year, Kolon’s cutting-edge material will be in the pockets of everyone with the Samsung Galaxy X—the only phone in the world with a foldable display.
The 2018 AUTM® meeting is coming up Feb. 18-21, and we at Fuentek are looking forward to it! If you’re with a university tech transfer office, you should too. The AUTM meeting provides lots of opportunities to network and learn about the latest advancements in tech transfer. Having participated in the AUTM meeting for several years, I offer up these tips to help you get the most out of your time in Phoenix.
We at Fuentek are big proponents of actively managing the intellectual property (IP) portfolio as a strategic asset. This is as important for companies as it is for universities, government agencies, and the like. So, Fuentek teamed up with PatSnap to offer a series of free webinars to help companies get the most out of their IP portfolios. Today’s post provides an overview of—and, more importantly, easy links to—that webinar series.
When thinking about the value of a licensing agreement, it’s easy to focus on the financial terms, such as up-front payments and royalty rates. However, licensing revenue isn’t the only area to negotiate financial terms. And in many cases, non-financial terms can have significant value. Financial terms beyond licensing revenue are pretty straightforward to negotiate. For a university…
Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics.
In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio.
A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions.
One of the top topics at any tech transfer industry meeting is technology marketing. Just a few weeks ago, one of the most popular sessions at the AUTM™ Eastern Region Meeting was on the topic of “guerrilla marketing.” We have blogged a lot about marketing strategies and various marketing tools over the years. And as the tech transfer profession has evolved, we have developed new insights that we would like to share. So we’ve decided to get our readers caught up by offering a systematic treatment of the topic in our new series: Marketing Mondays. We will discuss developing effective collateral, strategically reaching out to prospects, and converting the qualified leads into licensees. Of course, any discussion of technology marketing has to begin with the AMMO, which Fuentek developed years ago and has been applying successfully for our clients ever since.
Last month there was a series of posts on the AUTM members discussion group on the topic of metrics. Metrics is a topic that Fuentek has thought about before. And we’ve recently completed several organizational analysis projects with a heavy metrics component. So I wanted to chime in with some context and best practices. Then I offer some specific recommendations for TTO metrics.
Universities’ Unique IP Issues: Challenges for Technology Transfer Offices
Prioritizing Your IP Portfolio: A Tech Transfer Webinar Presented by AUTM
Award Win, New Products for Kolon’s Colorless Polyimide: A Case Study in Targeting the Right Market
Benchmarking & Metrics (14)
Competitive Intelligence (26)
Entrepreneurial Ecosystems (23)
Industry Trends (8)
Internship Programs (18)
IP Portfolio Prioritization (15)
Licensing Negotiations & Valuation Support (30)
Marketing Collateral (18)
Organizational Analysis (9)
Publications & Events (17)
R&D Sponsor/Partner Identification (22)
Researcher Relations (16)
Securing Stakeholder Support (18)
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STEM (Science Technology Engineering Math) (18)
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Tech Transfer Industry Events and Activities (39)
Tech Transfer Training (24)
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