What do Stanford, Univ. Alabama, Arizona State, and Univ. Illinois at Urbana-Champaign have in common? They’re all in non-metropolitan areas. And that’s the focus of the conference I presented at this week. Hosted by UIDP and the University of Arkansas, this university-industry engagement workshop brought together a diverse collection of higher education institutions from outside major metropolitan areas. These universities face common as well as unique challenges.
Whether you want to improve your own business or introduce a new product or service line, technology/innovation is usually a major part of the solution. With all of the R&D at universities and government labs, it’s not always necessary to start from scratch to create that new solution or improvement. In fact, it’s best to always start by looking outside your company using open innovation—or better yet, Symbiotic Innovation—tactics.
The 2019 AUTM® meeting is coming up Feb. 10-13, and we are looking forward to it! The AUTM meeting provides TTOs with lots of opportunities to network with industry, investors, and research institutions. You can also learn about the latest developments in tech transfer and even advance your career. Having participated in the AUTM meeting for several years, I offer up these tips to help you get the most out of your time in Austin.
A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.
We at Fuentek are thrilled to share some exciting news for one of our clients. Kolon Industries will receive the Display Component of the Year Award for its Colorless Polyimide (CPI™) film. And later this year, Kolon’s cutting-edge material will be in the pockets of everyone with the Samsung Galaxy X—the only phone in the world with a foldable display.
We at Fuentek are big proponents of actively managing the intellectual property (IP) portfolio as a strategic asset. This is as important for companies as it is for universities, government agencies, and the like. So, Fuentek teamed up with PatSnap to offer a series of free webinars to help companies get the most out of their IP portfolios. Today’s post provides an overview of—and, more importantly, easy links to—that webinar series.
When thinking about the value of a licensing agreement, it’s easy to focus on the financial terms, such as up-front payments and royalty rates. However, licensing revenue isn’t the only area to negotiate financial terms. And in many cases, non-financial terms can have significant value. Financial terms beyond licensing revenue are pretty straightforward to negotiate. For a university…
Our regular readers know that metrics for technology transfer offices (TTOs) is a frequent topic for the Fuentek blog. Today I’m going to provide some how-to tips for getting the most out of your tech transfer metrics tracking efforts — specifically, gathering, analyzing, and using metrics.
In preparing to give a new webinar on actively managing IP portfolios, I have been thinking a lot about efficiency. Because time is always limited, you must make the most of what you have. So, today I’m offering Fuentek’s insights about the time associated with strategically managing the IP portfolio.
A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions.
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