A large percentage of university and government technologies have niche applications. So it’s a treat to have an innovation with broad market potential. So how do you identify the potential licensees? And which do you contact first? Today’s Marketing Mondays post helps you answer those questions.
As the tech transfer profession has evolved, we have developed new insights that we would like to share. So we’ve decided to get our readers caught up by offering a systematic treatment of the topic in our new series: Marketing Mondays. We will discuss developing effective collateral, strategically reaching out to prospects, and converting the qualified leads into licensees. Of course, any discussion of technology marketing has to begin with the AMMO…
Last month there was a series of posts on the AUTM members discussion group on the topic of metrics. Metrics is a topic that Fuentek has thought about before. And we’ve recently completed several organizational analysis projects with a heavy metrics component. So I wanted to chime in with some context and best practices. Then I offer some specific recommendations for TTO metrics.
An interesting article in Harvard Business Review caught my attention… mostly because its message sounded very familiar. In the article, entrepreneurship ecosystems pioneer Daniel Isenberg asks an important question: Do Startups Really Create Lots of Good Jobs? He suggests that the startups-create-jobs idea has experienced “the truth effect,” gaining legitimacy and becoming accepted as fact when the reality is far different:
Leading companies actively manage their IP portfolio as a strategic and financial asset. Those that are more passive are missing out on potential new revenue streams or cost-saving opportunities. But they don’t have to. Fuentek teamed up with PatSnap to offer a free webinar on strategically managing the IP portfolio.
Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators.
The Industrial Research Institute (IRI) focused its 1-hour “Brown Bag” webinar on Collaborating with Universities and Government Labs. This is a great opportunity for companies to gain tips and useful resources for navigating the partnerships between industry and research institutions. I’m pleased to be a panelist for this interactive, web-based discussion along with Dr. Richard Chylla of Michigan State University.
Fuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations.
Fuentek’s Danielle McCulloch, Becky Stoughton, and I are packing our bags and heading to San Diego for this year’s national meeting of the Association of University Technology Managers (AUTM®). The annual AUTM meeting is the best place for technology transfer office (TTO) professionals to learn the latest tools and techniques for managing IP. It’s also a great place for universities and industry to network for R&D collaborations. • Tech Marketing Session Monday Morning • Visit Fuentek in Booth 304 • Connect with Us on AUTM Connect™
For technology-based companies, universities and government labs are a great resource for reducing the risk, cost, and time to market for new products. Not only have they extensive capabilities, expertise, and intellectual property (IP) portfolios, but they also have a growing interest in collaborating with industry. Companies wanting to pursue partnerships with university/government labs now have a new resource to consult for how-to advice.
