Fuentek Goes to NOLA for #AUTM2022

Roundtable: Join Efforts to Add Innovation to Promotion and Tenure Considerations (Monday, Feb. 21, at 1:45pm)

More than 75 universities and national organizations have approved recommendations recognizing innovation and entrepreneurial achievements among the criteria for higher education faculty promotion and tenure (P&T) decisions. Fuentek’s Danielle McCulloch, Rich Carter of Oregon State University, and Almesha Campbell of Jackson State University will examine the range of initiatives that universities have undertaken to include tech transfer in P&T reviews in the time since the Promotion and Tenure Innovation and Entrepreneurship (PTIE) Coalition approved its recommendations in September 2020. Attendees will learn about trends and best practices in tech transfer P&T efforts and leave with strategies to engage stakeholders. This session is in Marlborough B, Second Floor. 

(left to right) Almesha Campbell of Jackson State University, Fuentek’s Danielle McCulloch, and Rich Carter of Oregon State

Measuring What Matters: Incorporating Equity, Diversity, and Inclusivity Data into TTO Metrics (Monday, Feb. 21, at 4:00pm)

Universities will not have balanced representation until they approach diversity like any other priority—with clear metrics to understand the gaps and targeted interventions to fix them. I’m looking forward to moderating this session, where we’ll explore the practicalities of incorporating equity, diversity, and inclusivity (EDI) data into TTO metrics. Forough Ghahramani of Edge will discuss AUTM survey data, and Anne Hall of University of Minnesota will present a deep dive into a UMN analysis.

We’ll cover the challenges of acquiring the data and securing the buy-in of university administrators and offer suggestions for how to get started at your institution. Attendees will gain insights on the latest trends and best practices in gathering and incorporating EDI data and then translating metrics into action. This session is in Royal, Third Floor.

(left to right) Forough Ghahramani of Edge, Anne Hall of University of Minnesota, and Fuentek’s Laura Schoppe

Marketing Technology in the “New Normal” (Tuesday, Feb. 22, at 8:30am)

The dramatic increase in remote work since 2020 has made videoconferencing and other virtual tools ubiquitous, and TTOs should leverage this trend to access new audiences and cost-effective marketing opportunities. Fuentek’s Becky Stoughton and Michigan Technological University’s Jim Baker and Mike Morley will share insights and feedback from a wide variety of tech transfer professionals and industry reps. Attendees will leave with inventive solutions for conducting virtual and hybrid events and tangible tools for broadening the reach of marketing materials. This session is in Parish, Third Floor.

(left to right) Jim Baker of Michigan Technological University, Fuentek’s Becky Stoughton, and MTU’s Mike Morley

Visit Fuentek at Exhibit Hall Booth #600

Be sure to stop by Booth #600 to talk with our tech transfer experts about your TTO’s challenges or learn more about how we can cost-effectively complement your in-house capabilities. Joining me there will be Cathy Innes, Becky Stoughton, and Danielle McCulloch. In addition to a collapsible reusable straw (save the turtles!), we’ll have these helpful handouts:

• An informative tip sheet offering advice about getting started with standard operating procedures (SOPs) and enhancing data integrity in your IP management database
• Our Road to Technology Transfer and Cultivate Your IP infographics

The booth is open the same hours as the Exhibit Hall (Sunday, Feb. 20, at 6:00pm through Tuesday, Feb. 22, at 4:00pm). You can schedule time with any of us through AUTM Connect, or contact us ahead of time if you have a preferred time slot, or stop by any time the Exhibit Hall is open. For more about Fuentek, visit our website, download our brochure, or watch this short video. 

We’re looking forward to talking with you (and noshing on tasty beignets and king cakes!). Safe travels!