Live from AUTM2014
I spent a good bit of today at the Fuentek booth (#207). I haven’t seen formal registration numbers, but the traffic at our booth suggests there is solid representation from all over the world. Becky Stoughton and I met a number of attendees from Europe, South America, Asia, and the Middle East. Many of our conversations with those from outside the U.S. were about starting technology transfer offices (TTOs) or effective strategies for growing a nascent TTO.
Our discussions at the booth surrounded the wide breadth of services we offer to help TTOs reach their goals. We’ve discussed the work we’ve done for other clients, from portfolio analysis and intellectual property (IP) management to strategic communications efforts to operational/organizational support. Regardless of the type of TTO represented — big and small and at various stage of maturity — all were wanting to learn more about the opportunities to improve their effectiveness and how Fuentek can help.
Another common topic at the booth was corporate engagement — that is, how to identify and engage with potential partners in industry. Many of those conversations involved positive feedback on the session where Fuentek’s Laura Schoppe was a panelist.
The session was called “A Shifting View On IP: Ways Universities Are Attracting R&D Funding and Its Impact on the TTO.” Clearly that title struck a nerve because it was standing room only with more than 150 people attending the session! And based on what I heard audience members saying afterwards, this was a crucial topic for many TTOs, with a great appreciation for the panelists insights and many questions during the Q&A.
Laura’s co-panelists talked about the approaches to attracting funding at Georgia Tech, the University of Alabama at Birmingham, and Wake Forrest University (where Georgia Tech’s Carla Lema Tome previously worked). The session also discussed models at Penn State, North Carolina State, and the University of Minnesota. Laura’s presentation focused on techniques TTOs can use to be proactive about identifying companies to work with (using competitive intelligence) and reaching out to them with proactive communication (remember your AMMO).
Laura will be blogging more about the session once she’s back in North Carolina, but for now here are her tweets about it:
Now I am looking forward to seeing more old friends and meeting new ones at the booth, Friday’s tweetup, and my G3 panel on incentive programs, which happens Saturday at 2:00 p.m. in the Yerba Buena Ballroom Salon 5–6.