Today, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology. The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry.
Leading companies actively manage their IP portfolio as a strategic and financial asset. Those that are more passive are missing out on potential new revenue streams or cost-saving opportunities. But they don’t have to. Fuentek teamed up with PatSnap to offer a free webinar on strategically managing the IP portfolio.
Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators.
Lots of best practices for technology transfer offices (TTOs) also apply to startups. To leverage that insight, I recently spoke with entrepreneurs in New Hampshire about how to get great feedback from prospective customers when getting a startup off the ground, offering a new product (or service), or breaking into a new market. Similarly, in the tech transfer world, licensing success can be optimized by obtaining robust and comprehensive market feedback through expert interviews. This feedback will inform your strategy for approaching the market as you ramp up to marketing a technology for licensing. For example,…
Welcome back to another edition of our “Worth Reading” posts for technology transfer offices (TTOs). As longtime readers of our blog know, we keep an eye on the tech transfer industry and occasionally share the insights of Fuentek’s leadership here. One thing you’ll notice is our first three entries are articles from the March 2016 issue of Technology Transfer Tactics. Now in its tenth year, this newsletter has become a useful resource for keeping up with the tech transfer industry. The in-depth stories they put in print provide extremely useful details not found in the weekly email edition.
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