Fuentek's Tech Transfer Blog

Fuentek’s technology transfer experts share their insights
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.

6 Tips for Writing Technology Listings for Tech Transfer
I recently had the pleasure of joining two of my Fuentek colleagues to present “Drafting Technology Listings for Marketing University IP.” Available now as a recording, this webinar provides practical tips and keen insights into this important element of the marketing toolbox for technology transfer offices (TTOs). Today I’d like to share with you some of the tips and tricks discussed during the webinar.
Know When to Increase Your Technology Marketing Push
A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.
Universities’ Unique IP Issues: Challenges for Technology Transfer Offices
Summer is a great time of year to be in Minneapolis. (I used to row under that bridge!) And it’s particularly nice when I also get to participate in a session at the AUTM Central Region Meeting. The session—Ownership in the University Setting: Do You Own What You Think You Own?—will discuss the often complex intellectual property (IP) issues that occur in the university setting.
Prioritizing Your IP Portfolio: A Tech Transfer Webinar Presented by AUTM
Learn best practices in getting the intellectual property (IP) portfolio under control at a webinar offered by the Association of University Technology Managers (AUTM)®. Streaming live on June 6, 2018, Prioritizing Your IP Portfolio provides a where-to-start strategy for optimizing and prioritizing the IP portfolio. The presenters are René Meadors, Dr. Nichole Mercier, and Fuentek’s Laura Schoppe.
Award Win, New Products for Kolon’s Colorless Polyimide: A Case Study in Targeting the Right Market
We at Fuentek are thrilled to share some exciting news for one of our clients. Kolon Industries will receive the Display Component of the Year Award for its Colorless Polyimide (CPI™) film. And later this year, Kolon’s cutting-edge material will be in the pockets of everyone with the Samsung Galaxy X—the only phone in the world with a foldable display.
Using Sponsored Research to Bridge the Licensing Gap: Insights from AUTM Panel
Every university technology licensing officer dreads that moment when a company has expressed interest in a piece of intellectual property (IP)… but doesn’t want to sign a license. Fuentek has found that industry-sponsored research can be a useful tool to get things “unstuck” in these situations. We moderated a session at the AUTM annual meeting that provided insights on this approach from two universities and a pharmaceutical company.
Bringing Tech Transfer into the Classroom Curriculum: Insights from AUTM Panel
At a growing number of universities, technology transfer offices (TTOs) are being asked to educate students about protecting IP, evaluating a technology’s market potential, licensing, and so forth. Making classroom connections has several benefits for the TTO. Read about AUTM panelists’ efforts as well as university training offerings for current and future tech transfer professionals.
Experience That Pays Off: Hosting and Attending Tech Events Large and Small
As a longtime consultant for the technology transfer program at Georgia Tech, Fuentek has supported our university client’s involvement with several events. Some events were hosted at Georgia Tech, while for others our client was an attendee. Following up on the success of these events, Fuentek’s Danielle McCulloch teamed up with Georgia Tech’s René Meadors to compile their thoughts and share some advice with our readers.
Free Webinars Help Companies Get the Most Out of Their IP
We at Fuentek are big proponents of actively managing the intellectual property (IP) portfolio as a strategic asset. This is as important for companies as it is for universities, government agencies, and the like. So, Fuentek teamed up with PatSnap to offer a series of free webinars to help companies get the most out of their IP portfolios. Today’s post provides an overview of—and, more importantly, easy links to—that webinar series.
Getting the Most out of Industry Events: Advice for Tech Transfer
Although not nearly as costly as hosting tech transfer events, attending a relevant industry conference still requires a significant financial and time commitment. So, it’s important for your technology transfer office (TTO) attendees to achieve tangible outcomes. (Plus, you don’t want it perceived a junket.) Here is some advice based on our extensive experience supporting TTOs.