Fuentek's Tech Transfer Blog

Fuentek’s technology transfer experts share their insights
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.

Marketing More than Technology: A Comprehensive Strategy for Tech Transfer Offices
Broader marketing efforts—those that demonstrate your tech transfer know-how—can elevate the profile of your technology transfer office (TTO). It can also cultivate productive relationships with your organization’s researchers, management, and potential partners/licensees. To help TTOs be successful with these efforts, this post shares the best practices that Fuentek has found to be effective time and again with our clients.
Looking Forward to #AUTM2019 in Austin
The next few days will see technology transfer professionals from across the United States and around the world travel to Austin, Texas, for the AUTM 2019 national meeting. Fuentek will be there, and today’s post gives you a sneak preview of the two sessions we’ll be leading. I’m also including links to more information if you want to do a little extra reading in advance. If you’ll be at the AUTM meeting, we hope you will join us at these sessions or swing by Booth #206.
Your AUTM Annual Meeting Checklist
The 2019 AUTM® meeting is coming up Feb. 10-13, and we are looking forward to it! The AUTM meeting provides TTOs with lots of opportunities to network with industry, investors, and research institutions. You can also learn about the latest developments in tech transfer and even advance your career. Having participated in the AUTM meeting for several years, I offer up these tips to help you get the most out of your time in Austin.
6 Tips for Writing Technology Listings for Tech Transfer
I recently had the pleasure of joining two of my Fuentek colleagues to present “Drafting Technology Listings for Marketing University IP.” Available now as a recording, this webinar provides practical tips and keen insights into this important element of the marketing toolbox for technology transfer offices (TTOs). Today I’d like to share with you some of the tips and tricks discussed during the webinar.
Know When to Increase Your Technology Marketing Push
A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.
Universities’ Unique IP Issues: Challenges for Technology Transfer Offices
Summer is a great time of year to be in Minneapolis. (I used to row under that bridge!) And it’s particularly nice when I also get to participate in a session at the AUTM Central Region Meeting. The session—Ownership in the University Setting: Do You Own What You Think You Own?—will discuss the often complex intellectual property (IP) issues that occur in the university setting.
Prioritizing Your IP Portfolio: A Tech Transfer Webinar Presented by AUTM
Learn best practices in getting the intellectual property (IP) portfolio under control at a webinar offered by the Association of University Technology Managers (AUTM)®. Streaming live on June 6, 2018, Prioritizing Your IP Portfolio provides a where-to-start strategy for optimizing and prioritizing the IP portfolio. The presenters are René Meadors, Dr. Nichole Mercier, and Fuentek’s Laura Schoppe.
Award Win, New Products for Kolon’s Colorless Polyimide: A Case Study in Targeting the Right Market
We at Fuentek are thrilled to share some exciting news for one of our clients. Kolon Industries will receive the Display Component of the Year Award for its Colorless Polyimide (CPI™) film. And later this year, Kolon’s cutting-edge material will be in the pockets of everyone with the Samsung Galaxy X—the only phone in the world with a foldable display.
Using Sponsored Research to Bridge the Licensing Gap: Insights from AUTM Panel
Every university technology licensing officer dreads that moment when a company has expressed interest in a piece of intellectual property (IP)… but doesn’t want to sign a license. Fuentek has found that industry-sponsored research can be a useful tool to get things “unstuck” in these situations. We moderated a session at the AUTM annual meeting that provided insights on this approach from two universities and a pharmaceutical company.
Bringing Tech Transfer into the Classroom Curriculum: Insights from AUTM Panel
At a growing number of universities, technology transfer offices (TTOs) are being asked to educate students about protecting IP, evaluating a technology’s market potential, licensing, and so forth. Making classroom connections has several benefits for the TTO. Read about AUTM panelists’ efforts as well as university training offerings for current and future tech transfer professionals.