Whether you want to improve your own business or introduce a new product or service line, technology/innovation is usually a major part of the solution. With all of the R&D at universities and government labs, it’s not always necessary to start from scratch to create that new solution or improvement. In fact, it’s best to always start by looking outside your company using open innovation—or better yet, Symbiotic Innovation—tactics.
In providing technology transfer services to R&D organizations, Fuentek has developed strategies for maximizing team strengths and skills, solving organizational pickles, and communicating value to leadership. Today’s post can help significantly improve your capabilities and operations. For example, when it comes to understanding how your IP management team is performing, metrics are your greatest ally. They help you get where you want to go by accurately revealing where you are.
Broader marketing efforts—those that demonstrate your tech transfer know-how—can elevate the profile of your technology transfer office (TTO). It can also cultivate productive relationships with your organization’s researchers, management, and potential partners/licensees. To help TTOs be successful with these efforts, this post shares the best practices that Fuentek has found to be effective time and again with our clients.
The next few days will see technology transfer professionals from across the United States and around the world travel to Austin, Texas, for the AUTM 2019 national meeting. Fuentek will be there, and today’s post gives you a sneak preview of the two sessions we’ll be leading. I’m also including links to more information if you want to do a little extra reading in advance. If you’ll be at the AUTM meeting, we hope you will join us at these sessions or swing by Booth #206.
The 2019 AUTM® meeting is coming up Feb. 10-13, and we are looking forward to it! The AUTM meeting provides TTOs with lots of opportunities to network with industry, investors, and research institutions. You can also learn about the latest developments in tech transfer and even advance your career. Having participated in the AUTM meeting for several years, I offer up these tips to help you get the most out of your time in Austin.
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