Fuentek's Tech Transfer Blog

Promotions and Tenure: An AUTM 2020 Webinar on Current Trends and New Initiatives

We might not have been able to meet in person at AUTM 2020 in San Diego, but there’s no reason not to have a session to discuss an important and evolving trend for university technology transfer offices (TTOs): promotions and tenure.

Tenure and Promotion Trends: Current Initiatives to Take Commercialization into Account
Watch webinar recording here

Five years ago, the Association of Public and Land-Grant Universities (APLU) issued a report calling on its member institutions to include technology transfer, innovation, and entrepreneurship accomplishments in the promotion and tenure (P&T) review process. At that time, APLU had identified 40 institutions that considered tech transfer activities in making P&T decisions.

In the half-decade that followed, even more universities—public and private—have included patents, industry-sponsored research, and other related activities into P&T criteria. This session will examine a range of issues associated with including tech transfer in P&T reviews:

  • Why it’s important to add tech transfer to the P&T criteria
  • How to approach adding such criteria to the P&T review process
  • How to determine the impact of incorporating tech transfer into P&T


  • Rich Carter of Oregon State University
  • Justin Streuli of the Univ. of North Carolina–Greensboro
  • Danielle McCulloch, Fuentek (moderator)
Panelists for the webinar on Government Use of Federally Funded IP: It’s Not as Simple as You Think
(left to right) Fuentek’s Danielle McCulloch joins Rich Carter of Oregon State and Justin Streuli of the Univ. of North Carolina–Greensboro to discuss P&T trends.

And in case you missed it…

Fuentek’s Laura Schoppe and panelists presented a webinar version of their AUTM 2020 session on government use of IP—a recording is available.

Fuentek has many other webinars—as well as short webcasts and detailed white papers—with useful information for TTOs. Check out our In-Depth Insights here. And contact us to learn more about what we do and how Fuentek can help your TTO.