Technology Managers Get Savvy with Digital and Social Media at the AUTM Eastern Regional Meeting
None of the technology managers that we met with debated the value of digital and social media tools for marketing intellectual property. But unanimously they faced that age-old problem of too little time and resources. We would counter that, in the long run, leveraging digital and social media will save you time and money—by creating a “pull” marketing effect that brings well-qualified prospects to your licensing and technology commercialization opportunities, rather than you having to find them.
Is your technology transfer office thinking about implementing digital or social media in your Technology Transfer Office? We would love to help you get started with a 90-minute training webinar and planning session. Contact us to find out how we can help.
–By Karen Hiser