Fuentek's Tech Transfer Blog

Technology Managers Get Savvy with Digital and Social Media at the AUTM Eastern Regional Meeting

Jack Spain and I had a great time this week at the Association for University Technology Manager’s Eastern Regional Meeting. Our AUTM hosts were wonderful, and we enjoyed meeting so many new folks. About 60 people attended our presentations on marketing techniques for technology transfer and leveraging social media, such as blogging, for technology marketing. The audience kept the presentations lively with insightful questions, and the networking breaks and lunches provided ample opportunity for some very spirited debates.

None of the technology managers that we met with debated the value of digital and social media tools for marketing intellectual property. But unanimously they faced that age-old problem of too little time and resources. We would counter that, in the long run, leveraging digital and social media will save you time and money—by creating a “pull” marketing effect that brings well-qualified prospects to your licensing and technology commercialization opportunities, rather than you having to find them.

Is your technology transfer office thinking about implementing digital or social media in your Technology Transfer Office? We would love to help you get started with a 90-minute training webinar and planning session. Contact us to find out how we can help.

–By Karen Hiser