Know When to Increase Your Technology Marketing Push
Fuentek helped Kolon navigate this path to major market uses and players by evaluating CPI’s progressive potential, offering intelligent communication options, and delivering on them expertly.
Increase Web Presence to Match Industry Muscle
While early-stage technologies benefit from cost-effective online technology listings (as we did for CPI in its early days), IP with major industry potential may call for a shift to a more significant web presence. Fuentek developed an award-winning microsite for Kolon CPI with a dynamic format appropriate to the product’s industry prominence.
Reinforce Messaging with Video Content
As your IP gains prominence, supplementing web and printed content with video is a wise investment. Fuentek produced (in less than a week) a powerful, 2-minute video for Kolon CPI, running it during the awards event and on large screens at SID 2018. The video drew attention from all the top mobile device manufacturers to Kolon’s booth.
Take Events to the Next Level
Increasing your presence at industry events with company leadership attendance and prominent marketing can be a smart investment at significant turning points in your commercialization process.
During CPI’s early development years, Fuentek advised attendance at smaller, research-driven conferences to identify partners and put CPI on the radar of industry leaders. As the technology matured, it was important to shift from research-level events to market-ready product events with high-level decision makers present. As such, Fuentek has supported Kolon at SID Display Week for several years, increasing the company’s exposure as a major attendee.
Consider these two booths that Fuentek prepared for Kolon. The one on the left is from the 2011 FlexTech conference, when we were seeking research-level partnerships. The one on the right was from Display Week 2018, now that Kolon has a production-ready product.
Ways to Amp Up Your Marketing Push at Events
Identify sponsorship and branding opportunities to get the most bang for your buck
Craft a message that is concise and consistent
Leverage PR opportunities to coincide with event attendance
Consider mobile ads to help identify potential customers and aid follow-up marketing
CPI is a trademark of Kolon Industries, Inc.