Fuentek’s Tech Transfer Blog
Fuentek’s technology transfer experts share their insights
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.
What’s the best way to get federally funded technologies out of university and federal labs and into the market? This is the big question of late, and it’s generating a lot of hubbub. Regardless of the merits of all of the initiatives, directives, and legislation, I think a key aspect is being overlooked. As any technology transfer office (TTO) can tell you, not every technology emerging from federal R&D spending will be the next Honeycrisp™ apple, implantable pacemaker, or Red Hat, Inc. But some do have the potential to launch new companies, improve or expand the product/service offerings of existing companies, create jobs, or otherwise positively impact the U.S. economy and/or provide humanitarian benefits. The question is: Which technologies? And, more importantly, how do TTOs find them and commercialize them efficiently?
We at Fuentek have run across some interesting items that I think you’ll want to read. In fact, we’ve decided to turn this occasional post into a monthly feature on our blog. Happy reading, and let us know what you think by posting a comment below or by sending us a private message via our Contact Us page.
Though it may be tempting to jump immediately into marketing an exciting technology that seems bound for tech transfer success, it’s important to look before you leap to ensure you’re making the best decisions about where to allocate your finite time and resources. Proactive research and planning is critical for developing marketing strategies that are efficient and cost-effective. We’ve blogged about this in our posts about the initial rapid screening and the more in-depth market-based assessment—the two steps for making informed commercialization decisions. The market-based assessment is so essential to technology transfer success that Fuentek has released a free webcast about it.
Earlier this week I participated in the Raleigh Innovation Summit, which was held to create a unified vision for the city’s future in the areas of innovation and entrepreneurship. Groups discussed creating an innovation center in Raleigh, branding Raleigh as a city of innovation, creating partnerships, and bringing more money to the region. A lot of great ideas were generated, and participants have been encouraged to keep sharing them. So in addition to what you’ll see in tweets (#innovateRAL), here are some of my ideas:
There’s been a lot of discussion among universities and others about the inclusion of the “free agency” concept in Section 7 of the Moran–Warner Startup Act. This is the idea proposed by the Kauffman Foundation to allow professors to choose their own agents to help transfer their technology rather than be tied to their home university’s technology transfer office (TTO). This post is not about the merits of the idea. I’m writing this post to point out some key questions that need to be answered for such a plan to be realistically implemented.
In working on technology assessments, it’s important to consider the most critical factors in order to efficiently determine the commercialization potential of your technology. After you’ve done all of your market-based assessment research, you should have a pretty good gut feeling about the commercialization potential of the technology. So to verify that your gut is right, we find that it’s often sufficient to evaluate just a few key factors in your final analysis rather than get mired down in a lengthy list.
Depending on the technology, incorporating videos into Web sites, blogs, and e-mail marketing campaigns can be a cost-effective method of promoting tech transfer opportunities. In particular, videos can be a wonderful way to present information on and …
Although 2012 has only just begun, it’s shaping up to be pretty busy for tech transfer professionals. Several meetings are coming up that will bring folks together to discuss the latest trends and best practices. First off we have the Licensing Executives Society (USA/Canada) winter meeting and the annual meeting of the Association of University Technology Managers (AUTM®)—both of which are taking place in Anaheim, CA the week of March 12th.
Has your tech transfer office set some resolutions for 2012? I’ve been doing some thinking about that, particularly in the context of the political landscape of late that TTOs must navigate. It’s certainly not news that in the last few years politics has been wagging the dog when it comes to tech transfer. And 2011 was no exception. For example, there was a big push toward using tech transfer to generate economic development and startups. But well-intentioned policies are not always aligned with what really brings value to technology communities, not to mention the universities and government labs where the technologies originate.
While everyone likes a sprint, the reality is that tech transfer with the greatest impact usually is a marathon. Negotiating effective tech transfer agreements can seem as arduous, and there are so many steps along the path where you can trip or even fall. But taking the longer view always has better benefits for you and your potential licensee/partner. That’s the focus of today’s Stories from the Field post.
