Fuentek’s Tech Transfer Blog
Fuentek’s technology transfer experts share their insights
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.
about IP management, technology marketing, TTO operations,
strategic planning, best practices, and more.
Today, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology. The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry.
Leading companies actively manage their IP portfolio as a strategic and financial asset. Those that are more passive are missing out on potential new revenue streams or cost-saving opportunities. But they don’t have to. Fuentek teamed up with PatSnap to offer a free webinar on strategically managing the IP portfolio.
Having spent 15+ years helping major research universities manage their intellectual property (IP), Fuentek knows a great deal about efficient and effective tech transfer. We’ve also seen that many universities struggle to explain this complex process to their stakeholders — administrators, researchers, and even legislators.
Lots of best practices for technology transfer offices (TTOs) also apply to startups. To leverage that insight, I recently spoke with entrepreneurs in New Hampshire about how to get great feedback from prospective customers when getting a startup off the ground, offering a new product (or service), or breaking into a new market. Similarly, in the tech transfer world, licensing success can be optimized by obtaining robust and comprehensive market feedback through expert interviews. This feedback will inform your strategy for approaching the market as you ramp up to marketing a technology for licensing. For example,…
Welcome back to another edition of our “Worth Reading” posts for technology transfer offices (TTOs). As longtime readers of our blog know, we keep an eye on the tech transfer industry and occasionally share the insights of Fuentek’s leadership here. One thing you’ll notice is our first three entries are articles from the March 2016 issue of Technology Transfer Tactics. Now in its tenth year, this newsletter has become a useful resource for keeping up with the tech transfer industry. The in-depth stories they put in print provide extremely useful details not found in the weekly email edition.
Earlier this spring, NASA’s Armstrong Flight Research Center (AFRC) signed a license allowing Vigilant Aerospace Systems to integrate its patent-pending sense-and-avoid system into the startup company’s FlightHorizon™ avionics platform. This deal is noteworthy not only because it may improve flight safety for all kinds of aircraft, including UAVs/drones, but also because it provides a valuable tech transfer case study.
I’ve been thinking a lot lately about the similarities between gardening and managing a portfolio of intellectual property (IP). If you have seen our Cultivating Your IP infographic, this comparison isn’t surprising. But the connection is worth considering. Periodically reviewing the IP portfolio is an essential part of tending to the technologies effectively. Today I’m discussing the approach to and process of reviewing the IP portfolio. Prioritize the Backlog: What’s Dead, What’s Ready to Plant? Having worked with dozens of technology transfer offices (TTOs), Fuentek knows it’s easy for invention disclosures to pile up like plants in a greenhouse waiting to be put in the garden.
The Industrial Research Institute (IRI) focused its 1-hour “Brown Bag” webinar on Collaborating with Universities and Government Labs. This is a great opportunity for companies to gain tips and useful resources for navigating the partnerships between industry and research institutions. I’m pleased to be a panelist for this interactive, web-based discussion along with Dr. Richard Chylla of Michigan State University.
Fuentek has unique insight into how TTOs can improve their operations for more efficient commercialization of intellectual property (IP). And because we heard from so many TTOs that our Road to Tech Transfer was a valuable tool for communicating with key stakeholders, we thought a new infographic would serve as a useful starting point for sharing our insights for efficient and effective TTO operations.
Fuentek’s Danielle McCulloch, Becky Stoughton, and I are packing our bags and heading to San Diego for this year’s national meeting of the Association of University Technology Managers (AUTM®). The annual AUTM meeting is the best place for technology transfer office (TTO) professionals to learn the latest tools and techniques for managing IP. It’s also a great place for universities and industry to network for R&D collaborations. • Tech Marketing Session Monday Morning • Visit Fuentek in Booth 304 • Connect with Us on AUTM Connect™
