Found in Translation: Insights on Gap Funding for Tech Transfer

Found in Translation: Insights on Gap Funding for Tech Transfer

Found in Translation: Insights on Gap Funding for Tech Transfer

Want to pack a room? Talk about gap funding at the Eastern Region Meeting (ERM) of the Association of University Technology Managers (AUTM®).

Photo courtesy of Jason Powell of the University of Vermont • Used with permission

Photo courtesy of Jason Powell of the University of Vermont • Used with permission

Recently I had the pleasure of moderating the “Found in Translation: Making the Most of Gap Funding” session at AUTM-ERM with four panelists:

Click image to enlarge

Click image to enlarge

In sharing their experience and insights, these panelists represented a diversity of perspectives — small and large tech transfer offices (TTOs), funding-challenged and economically robust states, new programs and those with long track records in funding high-tech and low-tech projects. And their programs varied in terms of the size of the grants, who is eligible to receive funding, the types of projects that the grants support, and the source(s) of the funds (see image).

This variety in the panelists was appreciated by the audience, which was just as varied as the panelists. For example, when I asked attendees how many felt they had adequate funding available for translational R&D, a small (but surprisingly significant) number put up their hands.

With all of the useful information presented during the session, as well as the lively back-and-forth among the panelists and with the attendees, I’d like to share four key take-aways.

1. Gap Funding Enhances Relationships with Researchers and Industry

Aside from direct benefit of helping advance a technology down the commercialization pipeline, gap funding helps build relationships with inventors and industry. For example, the availability of gap funding increased the frequency of researchers contacting the TTO. After the session, I heard from one university TTO that invention disclosures increased dramatically when gap funding was offered where such filings are part of the requirements. So researchers definitely see it as a carrot to engage.

From the industry side, panelists agreed that the availability of gap funds attracts the attention of commercial partners. For example, sometimes it has been at the prompting of an industry partner that a researcher contacts the TTO about the gap fund. Therefore, publicize the program beyond the walls of your institution.

Rich’s tip: If you’re looking to get more engagement from a particular department, do some extra marketing of the gap fund there. It likely will help overcome the department’s historically low TTO involvement.

2. Be Strategic in Awarding Funds

All of the panelists clearly are being very strategic with their funds. They gave thoughtful consideration to their evaluation/award criteria, specify how the money can be spent, and set clear expectations/milestones to be achieved. Panelists also discussed the idea of using the results produced from early stage funding to determine funding for the next stage. For example, the proof-of-concept phase involved a relatively small slug of money and if that project is successful — in terms of the technology’s progress and the researcher’s stewardship/responsiveness — the project was eligible for the next round of translational funding.

Corine’s tip: Rather than “spreading the wealth” across many projects, which can deplete your resources, focus on giving fewer projects enough money to ensure they can take an important step forward in their R&D.

3. Seek Variety in Your Funding Sources

Several of the programs discussed at the session receive money from state government, which often requires presentations to the legislature to make funding requests and report on impact. Some receive funding from a variety of sources. For example, Emory has three gap funding programs, and they receive funding from various sources, including the university itself, the state, Georgia Tech, and the Coulter Foundation.

Marc’s tip: Try to find funding sources other than state funding to cut the red tape and avoid politics.

4. Track the Successes (and Failures)

Most funders want to be kept informed of the impact of their allocation, often with specific outcomes of interest. For example, state government’s expectations often are tied to economic development and job formation. So, tailor your data gathering so that your metrics will address your stakeholders’ concerns. Yet do not limit your data gathering to the funders’ interests. Track what is valuable for your TTO to know, and be on the lookout for unexpected outcomes. For example, Michigan State’s faculty began reporting higher success in securing other grant awards, perhaps because their experience with the gap fund helped them more persuasively articulate the value of their proposed project.

Todd’s tip: Tracking the outcomes of the projects over time gives you the information you need to put together powerful graphics like this one.

And remember… A Little Can Go a Long Way

Don’t despair if your TTO does not have copious amount of funding for translational research. Compared to Georgia and Michigan, New Hampshire and Vermont are small states where funding is especially hard to come by. But their success proves that a small amount of money can go a long way to getting technologies through the gap that forms the Valley of Death.

For more on this topic, check out the “Advice for University Translational Research to Close the Valley of Death” post from Fuentek president Laura Schoppe. And feel free to contact us to discuss how Fuentek can help your TTO make informed, strategic decision on providing gap funding to researchers.

Worth Reading in Tech Transfer: Funding, Pruning, and Pitching

Worth Reading in Tech Transfer: Funding, Pruning, and Pitching

Worth Reading in Tech Transfer: Funding, Pruning, and Pitching

This past summer saw quite a few news stories and commentary that we here at Fuentek think are worth reading for technology transfer offices (TTOs). One in particular — Daniel Isenberg’s “Do Startups Really Create Lots of Good Jobs?” — was considered all by itself. Today’s post provides even more grist for the tech transfer mill. Enjoy!

 

Leveraging Funding to Enhance R&D Investments and Tech Transfer Success

Study Highlights the Domino Effect of Federal Research Funding
University of Oregon • August 16, 2016

A new analysis has found that, controlling for prior funding trends, a 1% increase in federal funding was associated with increases from industry (0.468%), non-profit organizations (0.411%), and state and local governments (0.21%). “The results suggest that organizations that fund science are all part of a system that is positively influenced by federal research investment activity.” Hat-tip to the University-Industry Demonstration Partnership, which posted this story on LinkedIn.)

laschoppe-85pxFrom Laura Schoppe: Here we are again, with another end-of-the-fiscal-year push to pass a federal budget. The president issued his FY17 budget request back in February (and ScienceInsider analyzed those science funding requests here). But as noted by the American Institute of Physics, it’s likely that we’ll find ourselves under continuing resolution again. (BTW, AIP now offers a useful Federal Science Budget Tracker online tool.) I hope members of Congress see this study’s findings and realize the role they play in fostering innovation when making their funding decisions.

 

Do I Have to Leave to Launch?
Science • May 10, 2016

This article discusses the “growing group of senior scientists” at universities across the country who are “tapping consulting allowances, participating in entrepreneurial training, and negotiating leaves of absence to create and manage commercial ventures—and experimenting with new methods to make it all work.”

DanielleMcCulloch-85pxlFrom Danielle McCulloch: This article nicely illustrates the various ways that universities are enabling researchers to be entrepreneurial. Quite frankly, this is great to see since not every academic wants to be a CEO, but they often want to actively participate in the commercialization of their innovations. I also came across this example of a Washington State University researcher pursuing the best of both worlds thanks, in part, to “instrumental and invaluable” support from the WSU Commercialization Office. That support included a Commercialization Gap Fund grant for translational research. Just as each technology needs its own strategy when pursuing commercial success, inventors need various options for participating in that commercialization effort. And sometimes flexibility and funding from the university can make all the difference.

Speaking of translational research funds, our Becky Stoughton will be moderating a session called “Found in Translation: Making the Most of Gap Funding” at the AUTM-Eastern Region Meeting in Philadelphia Sept. 29-30, 2016. If you’re there, be sure to check it out, with representatives from Emory, Michigan State, the Univ. of New Hampshire, and the Univ. of Vermont.

 

Market-Focused IP Management

Common Afflictions of University Patent Portfolios
IPwatchdog.com • July 10, 2016

This commentary by the Soryn IP Group’s Fatih Ozluturk identifies situations that occur frequently enough in university portfolios that they can be considered trends. We were particularly taken with trends #2 and #3:

  • Not enough attention to portfolio pruning as a way of containing cost
  • Not making use of dispassionate advise from outside parties

laschoppe-85pxFrom Laura Schoppe: I appreciate the author’s use of “pruning,” as Fuentek has found gardening to be a useful metaphor for managing the intellectual property portfolio. Whether we’re optimizing the IP portfolio as a whole or analyzing a single innovation and planning the technology marketing effort, we use market-based criteria as the shears to help our clients decide whether to invest in commercializing a piece of IP (and, if so, how) or to direct that energy toward cultivating other IP with greater potential.

Being an objective third-party, Fuentek analyzes the data we gather and its implications and then provides honest recommendations that maximize opportunities for success and avoid pursuing paths that are not likely to be successful or provide sufficient return on investment. To learn more, check out the IP Management Insights on our website or contact us to discuss our Fuentek can support your TTO.

 

The Go-to-Market Approach Startups Need to Adopt
Harvard Business Review • June 10, 2016

This article provides an example to illustrate the authors’ thesis: “startups need to take their customers’ perspective to understand how to approach the market.” Similar to the “consultative selling” approach, obtaining customer feedback “needs to start before the go-to-market approach is developed.”

rstoughton-85pxFrom Becky Stoughton: Frequent readers of the Fuentek blog will not be surprised to hear from me on this issue. 🙂 As I’ve discussed before, market feedback is key whether you are a startup launching a new product or a TTO seeking a license for a technology in the IP portfolio. I especially appreciated that Ashkenas and Finn pointed out that the strategy for going to market is “an ongoing process, constantly informed by a deeper and deeper understanding of customer needs.”

These concepts of connecting with the customer and viewing a strategy as a “living document” apply not only when you’re going to be marketing specific technologies or products to potential licensees/customers but also when targeting your internal “customers” — in the case of a university TTO, getting faculty on board with tech transfer. It even applies to setting your procedures for the license application process. So make it part of your mindset. Fuentek does, and it’s worked out well for our clients.

 

How MasterCard Vets Innovation
PYMNTS.com • June 22, 2016

Presenting insights from the credit card company’s chief information officer Ed McLaughlin, this article discusses the “what” test and the “why” test he uses to decide “which of the many ideas he’s pitched to examine further and which are better left on the sidelines.”

DanielleMcCulloch-85pxlFrom Danielle McCulloch: What struck me in reading this article is that the questions McLaughlin uses in the context of innovators pitching their ideas for investment by (or partnership with) his company are a lot like the questions we consider when embarking on a tech transfer effort. In evaluating whether the technology fits the market and then, if so, ramping up for marketing, we analyze such factors as ease of implementation and stage of development (his what questions) as well as market need and readiness for the technology and its advantages/benefits (his why questions). Time and again Fuentek has found that these factors provide valuable insight on the technology’s potential for success. And looking at the value chain reveals whom to contact to get these questions answered.

And speaking of pitches…

 

Effective Communication in Technology Marketing

Pitch Perfect: Four Tips To Tell Your Startup Story Better
Entrepreneur Middle East • July 10, 2016

This article emphasizes the importance of (1) mastering the one-line description of your business, (2) demonstrating its competitive advantage and ability to dominate the market, (3) understanding the users’ perspective and needs (their “journey”), and (4) effective storytelling.

rstoughton-85pxFrom Becky Stoughton: The great advice in this article illustrates yet again how best practices preached to startups also apply to TTOs. Fadoul’s four recommendations align with our advice:

BTW, I’ll be moderating a session on “Applying Lean Startup Principles to Tech Transfer” at the 2017 AUTM national meeting in March in Hollywood, Florida. We’ll have more information on that in the new year.

What are you reading these days? Post a comment below or feel free to send us a private message.

Categories

Worth Reading

Busting the Startup Myth: Implications for Tech Transfer

Busting the Startup Myth: Implications for Tech Transfer

Busting the Startup Myth: Implications for Tech Transfer

Greetings from Barcelona, where I’m on deck to teach a 2-day course on how to effectively communicate R&D innovations to secure partners in taking the technology to market. In preparing to present to the Spanish entrepreneurs attending, an interesting startups article in Harvard Business Review caught my attention… mostly because its message sounded very familiar.

Hand with marker writing the word Facts MythsIn the article, entrepreneurship ecosystems pioneer Daniel Isenberg asks an important question: Do Startups Really Create Lots of Good Jobs? He suggests that the startups-create-jobs idea has experienced “the truth effect,” gaining legitimacy and becoming accepted as fact when the reality is far different:

  • The “startups create jobs” statement is true only for the very small percent that survive the first year, not for the statistical whole.
  • Many of the startups that make it to year 5 employ mainly low-paying/low-skill workers, or the high-skill workers are collecting little or no salary while they bootstrap. (Average revenue after 6 years is a mere $180K.)
  • Since the 2007–08 recession in the U.S., middle-market enterprises (with $10M to $1B in revenues) created 92% of net new jobs.
  • States and countries with the highest amount of startup activity—Montana, Brazil, Angola, China, and Chile—are sparsely populated areas with lower infrastructure and a lack of larger businesses as part of the regional economy.

Dr. Isenberg’s article is worth reading in its entirety, especially because the most important point is at the very end:

“public and business leaders as well as policymakers in the U.S. and elsewhere must see startups accurately and in perspective in order to foster growth and long-term economic prosperity.” (emphasis mine)

Substitute “in order to have a successful tech transfer program,” and longtime readers will see that this has been my mantra for a few years now.

So what does this mean for tech transfer? In a nutshell: Don’t put all of your eggs in the startup basket. Here are two specific suggestions for those setting policy for university and government tech transfer programs.

1. Define What a Startup Is

Programs that offer special options and licenses for startups but don’t clearly define them risk having large, established companies “game the system.” I’m not making this up: We were helping a client who was determined to license to a startup, and a company actually stated they were considering setting up a temporary subsidiary to access the special rates.

So when you write the rules about licensing to or providing funding programs for startups, define what qualifies as a startup. Is it:

  • Years in business?
  • Number of employees?
  • Sales?
  • Or some other characteristic(s)?

Focus on the intention of the special category to determine how it should be defined. Better yet, make the “special offer” for small businesses rather than startups. It might not be as trendy as “startups,” but “small-and-medium enterprise (SME)” is easier to define. Plus it’s likely to result in more successes that lead to better economic development.

Which brings me to my second recommendation…

2. Focus on Finding the Right Company

Whether you’re licensing a technology or securing a partnership for collaborative R&D, worry less about it being a startup and more on whether this is the right company. We often are pointing out to our clients that:

  • An existing small businesses is more stable and usually has greater long-term viability than a startup.
  • Helping an existing small business to succeed takes fewer resources for you, since unlike startups they probably already have the basic infrastructure in place as well as some of the needed resources.
  • You can take a hybrid approach, licensing one portion to an existing organization while licensing another portion to the startup that is most appropriate for that early-stage development environment. This approach reduces the risk and secures some licensing revenue sooner (since startups usually have longer lead times to product, if they ever actually get there), yet it still can allow the startup to have exclusivity for some part of the innovation.

So I applaud Dr. Isenberg for his insightful article, and I urge university and government policymakers to heed these insights to avoid translating the startup myth “unthinkingly and uncritically into policy and practice.”

Using the Value Chain in Tech Transfer Marketing: A Free Webcast

Using the Value Chain in Tech Transfer Marketing: A Free Webcast

Using the Value Chain in Tech Transfer Marketing: A Free Webcast

As my colleague Becky Stoughton discussed here, a crucial step in commercializing technology — whether for a startup or a technology transfer office (TTO) — is to talk with key players in the market. But how do you create that list of relevant names and phone numbers? Well, the first step for Fuentek when we’re helping clients ramp up to technology marketing is to construct the value chain.

valuechain-webcast-iconToday, we’re releasing a new webcast that discusses how to develop a value chain to identify whom to contact to get the best market feedback on the technology.

What Is the Value Chain?

The value chain charts the sequence of companies (or collaborating players) that take a product from raw material to final product or service to satisfy market demand. It maps the categories of players within a segment of an industry, providing context about the supplier-customer relationships. It not only outlines the primary players in an industry but also helps you think through how the technology will deliver added value to this industry.

Why Is the Value Chain Important for Tech Transfer?

A well-constructed value chain gives you a clear understanding of the industry players, how they interact, and where the technology fits into the market. It is an essential tool to identify target markets and prospective licensees. It can also help ensure that you don’t waste time talking to companies who may be “interested” in your technology because they may want to use it but are not in the right value chain position to license it.

Download a Free 3-Minute Webcast

We at Fuentek feel the value chain is such an important part of the tech transfer process that we have prepared a new webcast about it. In just 3 minutes, viewers will see an example of how to construct and use the value chain to understand the IP landscape in a technology area and identify potential licensees and industry experts to interview.

 

FREE WEBINAR: Your IP Portfolio: Strategic Asset or a Drain on Resources?

FREE WEBINAR: Your IP Portfolio: Strategic Asset or a Drain on Resources?

FREE WEBINAR: Your IP Portfolio: Strategic Asset or a Drain on Resources?

PrintLeading companies actively manage their IP portfolio as a strategic and financial asset. Those that are more passive are missing out on potential new revenue streams or cost-saving opportunities. But they don’t have to.

Fuentek has teamed up with PatSnap to offer a free webinar on strategically managing the IP portfolio. Access the recorded webinar here.

During this webinar, I provided a guide to active management of your IP portfolio:

Watch the webinar recording to begin to find out if you’re sitting on a potential goldmine! Then contact me to discuss how Fuentek can help you get the most value out of your IP assets.