Highlights from AUTM 2015

Highlights from AUTM 2015

Highlights from AUTM 2015

After the exhibit hall, reception, and dinner Monday night, we wandered down Bourbon Street. (Probably a lot less crowded than last week at Mardi Gras!)

After the exhibit hall, reception, and dinner Monday night, we wandered down Bourbon Street. (Probably a lot less crowded than last week at Mardi Gras!)

We have returned from New Orleans and are settling back into our daily routine in our respective offices and enjoying/battling the snow. Thinking back over the AUTM® National Meeting this past week, a few highlights are sticking with me and the rest of the Fuentek leadership team that attended the conference. Today’s post shares those highlights with you. Enjoy!

 

Steve Blank’s Fireside Chat

On Sunday evening, AUTM president-elect Fred Reinhart held a fireside chat with serial entrepreneur and Lean Startup educator Steve Blank. Several things came up that rang true for us, as perfectly encapsulated in some of the attendee tweets:

 

 

We couldn’t agree more! Whether it’s a startup or some other route to commercialization, obtaining market feedback is a key aspect of proactive IP management. For example, in our market-based assessments, Fuentek analyzes research from both secondary (Internet, market reports) and primary (interviews with potential licensees and experts) sources to develop an effective and specific marketing strategy.

Here’s another good point…

Assuming they’re not disclosing any IP that hasn’t been sufficiently protected, yes — and this is essentially what we do in our primary market research. Indeed, it is important to have innovators interact with the potential market for their technology. When we train inventors, we encourage them to ask themselves first (and then the market) several key questions to evaluate how their innovation might fit into a particular market, because eventually what is needed is a clear statement of the product’s tangible value to the end-user. (We’ll be blogging more about this in the future.)

In short, market feedback is essential for successful commercialization, even if a startup isn’t the end result. Speaking of which, I was particularly taken with this tweet:

Frequent readers of our blog won’t be surprised that this tweet resonated with me. 🙂

 

Recurring Themes

Fuentek's Becky Stoughton with Patrick Reed of the LSU Health Sciences Center

Fuentek’s Becky Stoughton with Patrick Reed of the LSU Health Sciences Center

Other highlights for us were the two sessions we were involved in. I moderated a session on encouraging faculty to participate in sponsored research agreements (SRAs), while Becky was a panelist for a session on small technology transfer offices (TTOs). Interestingly, several recurring themes came up in both sessions (apart from the loss of panelists due to the illness that was working its way through the attendees):

  • Communicate effectively with researchers: Be as clear and as open as possible in your interactions. An effective Web site can be a key tool for this.
  • Be transparent: Communicate your process to researchers, including why you’re doing it. In the case of SRAs, be direct about what clauses can’t be modified in an engagement and why.
  • Be a “yes, we can” office: Rather than get tangled up in what can’t be done, focus on where you can be accommodating and find the middle ground.

I suspect these themes were coming up in other sessions, particularly the last point given the tweet that came out of a session on campus entrepreneurship:

 

Longtime Friends, New Faces

Becky Stoughton (left) and Laura Schoppe (right) chatted about tech transfer with Florence Ghrenassia of Assistance Publique-Hôpitaux de Paris

Becky Stoughton (left) and Laura Schoppe (right) chatted about tech transfer with Florence Ghrenassia of Assistance Publique-Hôpitaux de Paris

The Fuentek booth was a great place to catch up with tech transfer professionals we’ve known for a while as well as to make new connections. BTW, if you’re wondering about the infographic on the far-right, we’ll be blogging about that next week.

What were your highlights from the AUTM meeting? Submit a comment below or send me a private message.

AUTM 2015: Ready for New Orleans

AUTM 2015: Ready for New Orleans

AUTM 2015: Ready for New Orleans

This weekend, Fuentek’s leadership team will be heading to New Orleans for the 2015 national meeting of the Association of University Technology Managers (AUTM®). We’re looking forward to seeing longtime friends and meeting new colleagues from university technology transfer offices (TTOs) as well as industry.

Attention Tweeters: Use #AUTM2015 as the hashtag to keep the conversation going, both among your fellow attendees and for those tuning in at home.

Whether this is your first or thirty-first time at an AUTM meeting, check out Becky’s posts from last year as you prepare for meeting with potential partners/licensees and, more generally, getting the most out of the conference. Here are some of the key links for 2015:

    • Program booklet – We’re especially looking forward to the Fireside Chat with Steve Blank
    • Online schedule – We’re involved in two sessions on Monday, as noted below.
    • AUTM Connect – This is the best way to schedule time to meet with us — Danielle McCulloch, Becky Stoughton, and me — and other attendees.

A Picture Is Worth a Thousand Words: Stop by Booth #202 to see a new infographic showing the path technology takes from invention disclosure to product.

  • Exhibitor list – Fuentek is in Booth #202. Stop by to chat, see our new infographic launch, and pick up a free mobile device charger.
  • AUTM Live Learning Center – Log in to access the session presentation slides (and sound recordings after the conference).

From a Small Campus? Don’t Miss This Session

“Many of our AUTM brethren hail from smaller institutions.” So begins the description for the session Best Practices to Maximize Potential on a Small Campus – Monday at 10:30am (Track A). Our Becky Stoughton — formerly director of the TTO at the University of Texas at Dallas — will be joined by locally based Patrick Reed of the LSU Health Sciences Center and Staton Noel from down the road from us at the University of North Carolina at Greensboro to discuss:

  • Influencing the culture on campus
  • Increasing innovation disclosures
  • Encouraging more faculty participation by creating “faculty collisions” at all stages of research
  • Using cost-effective approaches

Marc Sedam from the University of New Hampshire will moderate the discussion, which will be loaded with examples and ideas that the audience can apply back home, no matter what size their office may be.

Reaching Out to Faculty about SRAs

Often TTOs struggle with faculty researchers not understanding the growing importance that sponsored research agreements (SRA) have on campus. So we put together the panel All Aboard! Getting Faculty on the SRA Train – Monday at 3:30pm (Track C). During this session, our panelists will discuss their experiences with “inreach” to faculty:

I look forward to moderating what’s sure to be an interesting and insightful conversation.

Again, you can find Fuentek at Booth #202, where we’ll have time to talk about the challenges and goals of your TTO or company — from building/enhancing your office to more efficiently managing IP; from marketing your technologies or your office to effectively forming collaborations, partnerships, and licensing deals; from using competitive intelligence for informed decision making to training tech transfer staff/interns or researchers.

See you in New Orleans!

Innovation-to-Jobs Working Group Recommendations Released

Innovation-to-Jobs Working Group Recommendations Released

Innovation-to-Jobs Working Group Recommendations Released

Since last summer, I’ve had the privilege to serve on North Carolina Governor Pat McCrory’s Innovation-to-Jobs (I2J) Working Group, whose recommendations were released by the governor 2 weeks ago. I share this with you today because (a) I’m proud of the hard work the group did and (b) our process and approach to developing an implementation plan might serve as a model for others seeking to extract more value from their state’s university R&D.

At its inception, the goal of the Innovation-to-Jobs Working Group was:

To enable North Carolina’s world-class research universities to convert more of their innovative expertise and intellectual property into corresponding world-class economic growth, prosperity, and jobs. 

The working group will produce a targeted list of 3-5 actionable recommendations and implementation steps focused on ways NC’s research universities can increase and improve the following two activities:

1. Creation and spin-out of start-up companies

2. Generation of licensing revenue

Longtime readers of this blog (and even some newer readers) can guess my response to the pairing of “more startups” and “more licensing revenue” as goals. I shared with the group my insights about these being mutually exclusive goals that did not improve job creation and the innovation ecosystem in the long term. (BTW, here’s what I think does.) I also emphasized the importance of having the state’s universities be more collaborative, breaking down the silos that separate them.

Our goal shifted and refined into a focus on improving the entrepreneurial ecosystem as a whole. As a result, the group worked to identify several real targets to deal with the challenges we had observed:

I2J-Challenges_Slide4

We used a survey to collect input from more than 500 well-informed stakeholders. This input reinforced that we were headed in the right direction by examining the whole ecosystem holistically, rater than silos or single programs.

We submitted our recommendations to the governor in October, and he has been working with stakeholders to secure buy-in before moving forward on any specific recommendations. This process included presenting the recommendations to the UNC Board of Governors on January 16th. The video clip below begins (at 12:45) with a recap of the working group’s formation, with the three university-focused recommendations covered at 14:33–19:07. You can look at or download the slides here or check out this recap by WRAL TechWire’s “The Skinny” columnist Rick Smith.

Speakers are the governor’s chief of staff Thomas Stith and our working group co-chairs UNC’s VP for Research & Graduate Education Chris Brown and Clay Thorp of Hatteras Venture Partners.

If you watch through to 19:42, you’ll hear Clay mention that the working group accepted 1-page recommendations for solutions. Again, longtime readers won’t be surprised at the suggestion I offered — Centralized Tech Transfer Foundation for NC Public Universities and Colleges — which is closely related to a white paper we released in 2011.) You can download this recommendation, which includes a list of university tech transfer research foundations, on our In-Depth Insights section.

It was a real pleasure to be part of a group of colleagues who were incredibly productive, candid, and realistic. I look forward to my continued participation with the group (we did pledge to meet for life ) and watching the progress North Carolina makes in this area.

Survey Results from (Re)New Technology Transfer Offices (TTOs)

Survey Results from (Re)New Technology Transfer Offices (TTOs)

Survey Results from (Re)New Technology Transfer Offices (TTOs)

As I discussed in early December, I’ve been curious about the experiences of those starting (or restarting) their TTO. So we created a short survey and invited the tech transfer community to use it to share their experiences. Two dozen folks responded — not bad considering it is a niche question. Today, I’m sharing these responses. And since helping TTOs be successful is part of what Fuentek does, I’m also going to share some of my insights and experiences.

Who Responded

Two-thirds of those responding were in the U.S., with another 20% from Europe and one response each from Mexico or South/Central America, Asia, and the Middle East/North Africa. The respondents were equally split among those launching a new TTO, those broadening the responsibilities of an existing office or department to include tech transfer functions, and those relaunching a TTO.

I found this even distribution interesting. I had not fully realized the magnitude of the recent “relaunch” trend, nor did I know that tech transfer was so often integrated with other responsibilities and with shared staffing. Then again, when I helped to launch the new Office of Technology Commercialization at the University of Texas at Dallas (UT Dallas) in 2008, we were taking over a legacy portfolio and operations that had formerly been an adjunct responsibility of the Office of Sponsored Projects. So perhaps my personal experience was, in fact, fairly typical.

Resources They Used

When our survey asked, “What resources did/will your institution draw upon in establishing the tech transfer functions?” almost all respondents indicated that they relied heavily on their own or their staff’s experience. As the chart below shows, the next most-cited resources were Internet searches, other institutions (including their own affiliated organizations), in-person training courses, publications, and consultants. (Respondents could select more than one response.)

ResourcesChart

Respondents were seeking a wide range of information. Policies and guidelines, standard operating procedures, form and agreement templates, and marketing advice all were mentioned frequently by respondents, with some having also looked for resources having to do with intellectual property (IP) and/or customer relationship databases as well as with evaluation of invention disclosures.

InfoSoughtChart

When setting up the office at UT Dallas, we relied heavily on the previous experience of the senior executive with a significant amount of tech transfer experience to inform the high-level vision of the office. We also leaned heavily on the UT System and our sister institutions, the AUTM® Technology Transfer Practice Manual, and many of the other sources of information mentioned in the survey for insights into the nuts and bolts of implementation.

Advice: When you’re borrowing materials from other sources, remember to look for good alignment of missions and high-level goals to ensure that they can be easily adapted to your institution. For instance, if your institution and administration are focused on fostering and growing the local entrepreneurial ecosystem (as many are these days), your conflict-of-interest policies may be somewhat more lenient than those of an institution that is more focused on income generated in the shorter term from licensing.

Portfolio Tracking

Only a little over half of respondents said they use specialized software or databases such as Sophia, Inteum, etc. to track their IP portfolio. Among the remaining respondents, half use spreadsheets while the other half use word processing software or nothing. My guess is that the offices reporting that they do not use software tailored to IP management have fewer than 20 invention disclosures each year on average (perhaps significantly fewer). I found our software indispensable in managing our portfolio and our office, particularly as our invention disclosures initially doubled and then continued to rise. (Editor’s note: For more on this topic, see “Using the IP Management Database to Answer Metrics FAQs.”)

Biggest Challenge: Culture Change

Half of respondents said that setting up the tech transfer function overall was fairly straightforward. At the same time, in the comments section of the survey, a high percentage of respondents generally cited “changing the culture” as one of the hardest parts of starting a TTO. Many also cited various aspects of interacting with the researcher community (and, to a lesser extent, the administration). Recurring themes included getting researcher buy-in, motivating researchers to participate, overcoming negative feelings from the past, etc.

I can certainly empathize with those sentiments, and I’m sure one reason so many TTOs do a “restart” is the clean break it offers when working with stakeholders. We were fortunate at UT Dallas to have very strong support from the highest levels of our administration. But there were many researchers who’d previously had what they viewed as a negative experience with tech transfer. We spent many long hours remediating those relationships so that we could capitalize on the many opportunities offered by the great technology being developed at the institution. (I might write more about this part of my experience at UT Dallas someday. In the meantime, TTOs facing culture change might appreciate this faculty turn-around story from Laura Schoppe.)

Second-Biggest Challenge: Legacy Portfolios

Another frequently mentioned challenge in (re)establishing the TTO was cleaning up, understanding, and organizing a legacy portfolio and creating an integrated system. At UT Dallas, we also invested a tremendous amount of energy at the beginning to sift through the legacy portfolio of technologies, patents, and agreements and appropriately prioritizing projects to tackle and update our records. Of course, we had to simultaneously develop our processes from the ground up and stay on top of new invention disclosures. (Whew! No wonder I was so tired!)

Advice: My best advice for dealing with the legacy portfolio is to take a multi-stage approach to ensure that whatever resources are available to devote to this major undertaking are invested wisely. In other words, take one pass through at a high level to get an overall feel for what is in the portfolio, to pick up on patterns, and to scope out and prioritize the remaining tasks. Then you can begin assigning resources to the detailed implementation in a way that gets you the biggest bang for the buck up front. That will maximize your chances of getting some early success stories to share with stakeholders, which is always important in keeping them supportive of what you’re doing.

Let me close by thanking those who took the time to participate in our survey. If you didn’t get a chance to weigh in and have a story to share (or if you did and want to say more), join the conversation by leaving a comment below. You’re also welcome to send me a private message.

Advice for University Translational Research to Close the Valley of Death

Advice for University Translational Research to Close the Valley of Death

Advice for University Translational Research to Close the Valley of Death

kml0000Updated September 2016

In her Wall Street Journal article “Universities Push Harder Into Realm of Startups,” reporter Ruth Simon observed that “universities are stepping up efforts to create ‘spinouts,’ or business startups born from some of the cutting-edge research of their students or faculty. Some schools are creating funds that help cover startup costs.”

Another funding trend focuses on an earlier segment of the commercialization pipeline, seeking to address what Simon rightly observed as an obstacle to university spinouts: “Technologies emerging from research labs are often embryonic.”

This trend, known as translational or gap funding, is becoming more and more common for technology transfer offices (TTOs). Universities that have launched or increased translational research funding recently include Washington StateEmoryLouisiana State; UC-Davis; and multi-university collaborations such as the Indiana Clinical and Translational Sciences Institute and the Arkansas Research Alliance. And back in 2006, Boston University launched its Ignition Awards program to “help bridge the gap between government funded research in basic science and the product development work performed either by commercial or non-profit entities.”

AUTM Eastern Region Meeting (ERM) Session • Sept. 29, 2016 • Fuentek’s Becky Stoughton is moderator for “B2: Found in Translation: Making the Most of Gap Funding” at the AUTM-ERM meeting in Philadelphia Sept. 29-30, 2016. Presenters from Emory, Michigan State, the Univ. of New Hampshire, and the Univ. of Vermont will examine several established translational funding programs and compare the advantages and challenges of these investments. They will also will describe the critical elements needed to establish a successful program, sharing their experiences and providing useful tips. Register for AUTM-ERM now!

Strategically funding translational research can be an excellent way to build a bridge across the “Valley of Death” that lies between discovery and commercialization success. Institutions would be well served by keeping these best practices in mind when designing such programs.

Proceed in Phases

In the same way Fuentek advises TTOs to process license applications in phases, consider requiring researchers to successfully complete a less-onerous first step before being invited to prepare a full proposal. This approach has several advantages:

  • Researchers who have not yet submitted an invention disclosure might apply, allowing the TTO to identify innovations that still need to enter the commercialization pipeline.
  • It is more efficient to do a rapid first-pass of many shorter “pre-proposals” and save the time-consuming, full-proposal evaluation for a smaller number of qualifying projects. (Sound familiar?)
  • Researchers whose projects are unable to “pass” the initial phase are spared the time/effort of preparing a detailed proposal and can receive feedback that could help them on their next application.

Match the Market

To avoid throwing good money after bad, make market-fit a key criterion in awarding funds. You could require applicants to include market research in their proposals and/or dovetail the program with your own technology evaluation process (e.g., researchers meeting minimum market-fit requirements in the TTO’s analysis are invited to apply for translational funds).

Compare Apples to Apples

To make it easier to determine the strength of each proposed research effort, provide applicants with a template that they must follow in preparing their proposals. Requiring researches to include their information in specified sections such as the following facilitates comparisons and evaluations:

  • Technology description – Half a page is sufficient.
  • Benefits of the innovation – If there are no advantages over alternate technologies, it will not likely garner market interest.
  • How will it be used – If it’s just for research, it is not likely a good candidate for translational funding.
  • Plan for the funding – What will they do to increase commercialization potential and decrease risk?
  • Milestones – These are real goals to be met to help ensure they are progressing.

Measure Twice

Just as a new/reorganized TTO needs specific metrics, so too do new programs within the TTO. In benchmarking and tracking the outcomes of translational investments, begin by determining the goal for the program (and don’t forget to set the award evaluation criteria to align with that goal). For more on this topic, see my “Redefining Metrics” blog post and our white paper “How’d We Do?: Establishing Useful Technology Transfer Metrics.” Some metrics to consider for a translational funding program could include:

  • Change in technology readiness level – TRL definitions stem from NASA.
  • Number of awards per number of applications – Tracks the trend in popularity of the program.
  • Number of new agreements
  • New funding* (e.g., sponsored research or federal grants)
  • Value of licenses*

*Note: The last two items provide direct insight into return on investment, especially when compared to how much funding the technology received.

Has your TTO begun offering translational funding? Tell us about your experience by sending me a private message.