Practical Advice for Tech Transfer Websites

Practical Advice for Tech Transfer Websites

Practical Advice for Tech Transfer Websites

One of the first posts we had on our blog talked about best practices for a technology commercialization website. I am proud to announce the release of a new paper on how to build an effective website for your technology transfer office (TTO), written by our own Karen Hiser. For TTOs that are looking to improve their website—or launch it for the first time—Karen’s paper provides practical “how to” advice. You can download the “How to Build an Effective Technology Transfer Website” paper through our In-Depth Insights page.

For example, Fuentek has found that TTO websites often need to be launched in phases, with the most important elements posted right away and the nice-to-have elements going live later. Here’s how we break it down:

Phase 1: High-priority items

  • Description of the TTO and contact information – Visitors need to know who you are and how to reach you.
  • Instructional material, such as how to partner/license, sample terms, agreement templates, and checklists – This will save your staff significant amounts of time, as I will be discussing in an upcoming post.
  • Intellectual property available for licensing – Check out our advice on how to write an effective technology marketing description.
  • Success stories and awards – These help solidify your reputation as a source for technology solutions.

Phase 2: Lower priority items

  • News items
  • Publications such as newsletters, blogs, annual reports, brochures, etc.
  • Facilities, services, resources available for rent or hire
  • Frequently asked questions
  • Events hosted and attended by the TTO
  • Special programs, contests or initiatives
  • Technology needs (i.e., infusion, spin-in, technology sourcing, co-development or collaborative R&D opportunities)

Keep the site current and dynamic by adding technologies, success stories, and other items as they become available.

This is just a single example of the detailed guidance the TTO website paper provides. So I encourage you to read the paper and check out some of the TTO sites we think are best:

What are your favorite TTO websites?

Categories

Websites

Copyright Trolls and Infringement: Website Tips for Tech Transfer Professionals

Copyright Trolls and Infringement: Website Tips for Tech Transfer Professionals

Copyright Trolls and Infringement: Website Tips for Tech Transfer Professionals

Lydia Bailey of Online Paralegal Degree Center recently sent me an infographic to share with our blog readers. It was called “What Every Website Owner Should Know about Copyright Trolls.” It was definitely worth sharing, plus it reminded me of something that happened with a client.

Image by Lydia Bailey (used with permission)

Image by Lydia Bailey (used with permission)

The infographic begins with a brief overview of what copyright is and how you can (and can’t) use someone else’s copyrighted works. Then it goes on to explain what copyright trolls do (profit from copyrights they own not through active use or sale of them but through threatening to sue others), how they do it (mass mail threats, file claims, repeat), and how to fight them (as allowed under the Online Copyright Infringement Liability Limitation Act).

In addition to the valuable information it provides, this infographic also touches on a pet peeve of mine — not so much the trolls, but those who infringe on copyrighted works.

A search of “stealing web designs” gets millions of hits, including such articles as “My Website Design Was Stolen! Now What?” by Cameron Chapman to “How to Stop Yourself from Stealing from Your Design Gurus” by Jamal Jackson. As technology transfer professionals — people entrusted to manage and protect others’ IP — we know that just because it’s easy to reuse someone else’s work, doesn’t mean it’s okay.

And most TTO professionals do follow the rules most of the time. There is, however, the occasional complete disregard of copyright, as illustrated in the image below. The top half is from a site we developed for a Fuentek client; the bottom is what later showed up on another TTO’s site. (And, no, the latter did not ask the former for permission.)

WebsiteComparison

But let’s get back to the less blatant infractions, which can slip by even a seasoned professional. They’re almost inevitable given today’s online technology, especially social media. The tendency to share, retweet, etc., can blur the line between fair use and copyright infringement. So to help everyone stay on the right side of the line, I offer up some simple guidance to avoid crossing it:

Give credit if you’re using it for commentary/criticism, teaching, or journalism (including blogging). If that’s not how you’re using it, ask permission.

When it comes to images, do not assume that the absence of a watermark or copyright notice means it’s fair game to use. For example, when we purchase stock photography for our own site and materials we prepare for clients, we are not always required to indicate ownership. Yet the copyright is still held by the stock photo service (we’re partial to iStock®). You should assume that this is the case for any image you see online, so always ask the site owner if the image is theirs or available via a stock photo service.

When it comes to images and such posted via social media sites — where copyright and license rules get pretty murky and are subject to change at any time — cite and link back to the source of the image if it is in the public domain. If it is a copyrighted image, you must seek permission from the owner first. When in doubt, assume that it is a copyrighted image and seek permission or find a different image.

And if you see a design on another TTO’s website that suits your needs, don’t just lift the code. Contact the office to discuss their willingness to share it with you.

Imitation may be considered a form of flattery, but resist the temptation to perpetrate what is less like flattery and more like stealing.

Categories

Websites

Universities’ Shifting View of IP in SRAs

Universities’ Shifting View of IP in SRAs

Universities’ Shifting View of IP in SRAs

Laura's fellow panelists (l to r): Kevin Wozniak, Holly Meadows, and Carla Lema Tome

Laura’s fellow panelists (l to r): Kevin Wozniak, Holly Meadows, and Carla Lema Tome

Last week I was invited to participate on a panel at the 2014 AUTM® national meeting. The focus: How university technology transfer offices (TTOs) are shifting their view of intellectual property (IP) terms when securing R&D funding through sponsored research agreements (SRAs). My fellow panelists and I discussed the current models at various universities. Here’s an overview.

 

Releasing IP Rights to Sponsors – Penn State

With its late-2011 policy to give IP rights to the sponsor in SRAs, Penn State is considered the precedent-setter. Below is a slide from Holly Meadows’s presentation that nicely summarizes the net effect of Penn State’s policy and their four rules of industry engagement. The two-step licensing option mentioned in the third rule relates to the next model discussed.

HollyMeadowsSlide-PSUNetEffect_AUTM2014

 

Options A and B – Univ. of Minnesota and N.C. State

Option A, which Minnesota calls MN-IP Create, involves a research engagement fee of $15K or 10% of the SRA’s value (whichever is greater) with pre-negotiated fees and terms for a license agreement. Option B is the traditional partnership agreement with no preset terms.

 

Master Agreements Create a “Concierge” Approach – Univ. of Alabama at Birmingham (UAB)

UAB uses master agreements that enable a sponsor to provide funding over several years while allowing for IP treatment to vary in the individual projects. UAB also proactively creates “collisions” (I love this term!) between faculty and industry players to foster collaborations.

 

Work for Hire – Wake Forest Innovations

As Carla Lema Tome explained, WFI is the commercialization arm of Wake Forest Baptist Medical Center. It “structures, promotes, and negotiates fee‐for-service contracts for industry to use the medical center’s scientific assets. No research project sponsorship is contracted through this mechanism.”

 

Unified Teams and a Contract Continuum – Georgia Tech Research Corp.

Recently reorganized, the Office of Industry Engagement contains three teams:

  • Innovation Commercialization and Translational Research (ICTR)
  • Industry Collaborations and Affiliated Licenses (ICAL)
  • International Contracts and Technology Transfer (ICTT)

In addition to bringing together these previously separate groups, Georgia Tech’s model focuses on the “Contract Continuum,” which expands collaboration well beyond Basic Research agreements. As summarized in this brochure, options now are available for Applied Research agreements, Technology Demonstration agreements, and Specialized Testing agreements. (Fuentek worked with Georgia Tech on how to effectively communicate industry research opportunities to prospective partners, so feel free to contact us for more information.)

 

Play Nice with the SRO

It was standing-room-only in the AUTM2014 session.

It was standing-room-only in the AUTM2014 session.

Session attendees had lots of questions about how to implement these models. One recurring theme was about the need for a university’s TTO and sponsored research office (SRO) to work together. This is where Georgia Tech’s effort to bring licensing and SRA activities under one roof (literally and figuratively) pays off. However, this type of consolidation is by no means essential.

It’s important to remember that you’re all part of the same team, even if you’re separate organizations within the university. In many cases, the barriers between TTOs and SROs are caused by misconceptions. This is similar to the misunderstandings that can occur when industry doesn’t know about the limitations a university must operate under.

Instead of allowing these obstacles to solidify, have an in-person meeting with the SRO to share what each organization’s strengths (and limitations) are. Then you can find a way to work together. For example, when we worked with a university TTO in this realm, we helped the SRO realize: “Oh! It’s not that you won’t let us do this, it’s that we are not allowed to do it under specific circumstances.”

 

Avoid Running Afoul of the IRS

An important step in collaborating with the SRO is to jointly draft some standard/template language so that future IP-modified SRAs comply with all of the IRS rules surrounding corporate-sponsored research in a building paid for with publicly issued bonds. Ensuring that everyone understands what can and cannot be done when sponsored research involves a state-funded building will go a long way toward ensuring the success of your university’s SRAs and being easier for businesses to work with.

 

A Shifting Mindset

I was pleased and intrigued by the audience’s can-do attitude when it came to shifting the IP terms in SRAs. I think if we’d held this session a year or two ago, the sentiment would have been overwhelmingly: “You can’t do this kind of thing because of the bonded-building/IRS issues.” It’s clear that TTOs have come around to the notion that not only can SRAs with more business-friendly IP terms be done, they must be part of the overall strategy.

This is not to say that the IRS problem has gone away. In fact, it was a little unnerving that this didn’t come up at all until the moderator brought it up as the last topic (kudos to Kevin Wozniak!). As long as a can-do attitude is accompanied by a well-informed effort, IP terms in an SRA can be structured so that they don’t jeopardize a state-funded building and run afoul of the IRS.

We at Fuentek have helped several universities deal with this issue. Feel free to contact us to discuss how we can help yours shift gears without stalling. Read more about what we do.

Live from AUTM2014

Live from AUTM2014

Live from AUTM2014

It’s great to be in San Francisco for the 2014 AUTM® national meeting. Today was our first full day here, and it’s been busy! The meeting is definitely off to a great start!

AUTM2014-DMatFuentekBoothI spent a good bit of today at the Fuentek booth (#207). I haven’t seen formal registration numbers, but the traffic at our booth suggests there is solid representation from all over the world. Becky Stoughton and I met a number of attendees from Europe, South America,  Asia, and the Middle East. Many of our conversations with those from outside the U.S. were about starting technology transfer offices (TTOs) or effective strategies for growing a nascent TTO.

Our discussions at the booth surrounded the wide breadth of services we offer to help TTOs reach their goals. We’ve discussed the work we’ve done for other clients, from portfolio analysis and intellectual property (IP) management to strategic communications efforts to operational/organizational support. Regardless of the type of TTO represented  — big and small and at various stage of maturity — all were wanting to learn more about the opportunities to improve their effectiveness and how Fuentek can help.

Another common topic at the booth was corporate engagement — that is, how to identify and engage with potential partners in industry. Many of those conversations involved positive feedback on the session where Fuentek’s Laura Schoppe was a panelist.

A6-StandingRoomOnlyThe session was called “A Shifting View On IP: Ways Universities Are Attracting R&D Funding and Its Impact on the TTO.” Clearly that title struck a nerve because it was standing room only with more than 150 people attending the session! And based on what I heard audience members saying afterwards, this was a crucial topic for many TTOs, with a great appreciation for the panelists insights and many questions during the Q&A.

Laura's co-panelists Kevin Wozniak, Holly Meadows, and Carla Lema Tome

Laura’s co-panelists Kevin Wozniak, Holly Meadows, and Carla Lema Tome

Laura’s co-panelists talked about the approaches to attracting funding at Georgia Tech, the University of Alabama at Birmingham, and Wake Forrest University (where Georgia Tech’s Carla Lema Tome previously worked). The session also discussed models at Penn State, North Carolina State, and the University of Minnesota. Laura’s presentation focused on techniques TTOs can use to be proactive about identifying companies to work with (using competitive intelligence) and reaching out to them with proactive communication (remember your AMMO).

Laura will be blogging more about the session once she’s back in North Carolina, but for now here are her tweets about it:

TweetsOnSessionA6

Now I am looking forward to seeing more old friends and meeting new ones at the booth, Friday’s tweetup, and my G3 panel on incentive programs, which happens Saturday at 2:00 p.m. in the Yerba Buena Ballroom Salon 5–6.

Oh, and if you’re at the AUTM meeting, be sure to stop by Booth #207 before 11:15 a.m. local time on Friday to enter a drawing to win a tablet computer loaded with our webinars and white papers.

Working the Negotiating Table to Your Advantage: A Free Webcast

Working the Negotiating Table to Your Advantage: A Free Webcast

Working the Negotiating Table to Your Advantage: A Free Webcast

Valuation-webcast-Why-prepare-iconSuccessful commercialization licenses are more than just pieces of paper. They are long-term agreements and require good business relationships that will last a long time and can weather future challenges. They have to make good business sense for both the licensor and the licensee.

Understanding how prospects perceive value will help you gauge their true interest in a potential deal. Just because you’ve designed a cool widget doesn’t mean somebody out there is willing to invest in commercializing it. Potential licensees will be interested only if the technology delivers meaningful value for their company. For the best results, licensing managers should be able to identify the key factors that influence prospects’ decision-making processes — a good bit of which is already on hand from the ramp-up to marketing.

There’s no substitute for being prepared as you head into negotiations. I explain further in our “Why Prepare for Licensing Negotiations” webcast, which also includes tips for the kind of research you should conduct in advance.

Throughout the process, you should be constantly making sure the prospect understands and appreciates the value of your technology. If you don’t prepare, you run the risk of jeopardizing your position. Trust me on this, the prospect will be prepared.

Valuation-Webinar-icon-275pxThis webcast is excerpted from our webinar to help licensing managers build an effective negotiation strategy. Valuing the Deal: Working the Negotiating Table to Your Advantage provides practical advice that will help licensing executives prepare for and negotiate successful deals. This 80-minute webinar supplies negotiators with strategies for providing a clear view of goals and alternatives, setting limits and boundaries, and expressing information in a format that is easy to understand and can be persuasive to the other side.

Also included in the webinar are our recommendations on issues such as:

  • Key components of a typical license agreement
  • Fee structures
  • Reporting responsibilities
  • Subcontracting issues
  • Creative ways to solve communication challenges

We have years of experience helping our clients negotiate licensing and partnership deals, and this webinar contains many of our best practices. You can also read our licensing and deal-making insights. Or contact us today to discuss how Fuentek can help your organization throughout the negotiation process.