Explore Other In-Depth Insights Categories: Choose a Category Tech Transfer Office Best Practices Technology Sourcing ~ Open Innovation ~ Symbiotic Innovation Technology Evaluation and Market Research Technology Marketing Negotiations University-Industry Partnerships Engaging with Researchers and Stakeholders University- and Government-Specific Topics Websites and Social Media for Tech Transfer Effective Technology Overviews This 4-minute webcast explains how to write an overview that resonates with your target audience, focusing on the technology’s description, benefits, and applications. Other In-Depth Insights on Technology Marketing Crafting Your Technology Marketing Message Effective Technology Marketing: Get to the Negotiating Table How to Write an Effective Technology Marketing Description Mechanisms for Technology Marketing Preparing to Engage Tech Transfer Prospects Tactical Tools for Tech Transfer Marketing Strategies