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How to Write an Effective Technology Marketing Description

Web pages about your licensing/partnering opportunities are a vital component of your overall marketing effort to transfer technologies to and partner with industry, adademia, and government organizations. Such Web pages have the advantage of being dynamic, enabling you to make updates and changes as the technology is further developed or as you receive feedback about the page’s content. This paper discusses important factors to consider before you start creating the technology marketing description and presents a step-by-step process for preparing an effective marketing piece.