This webcast provides useful advice on how to use effective keywords in conducting research into the market potential for a technology, as part of the preliminary technology screening or market-based technology assessment processes, allowing you to obtain valuable market data quickly.
After discussing why the market-based assessment is needed before marketing technologies, this 3-minute webcast explains what you get out of an assessment and how this step is distinct from rapid screenings.
In addition to discussing what screenings are and why they are important, this webcast provides real-world data about the outcomes for two organizations that used Fuentek’s methodology for technology triage.
In this podcast, Schoppe explains what these screenings involve and how they can help companies maximize the value of their intellectual property. She offers advice on when companies should screen their intellectual property and goes into detail about the importance of performing these screenings.
In less than 4 minutes, this webcast presents the three key components of commercial potential and guides innovators through considering how their technology fits into the market.
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